2013 National Year of Rice Briefer

(Name of Presenter)(Designation)(Affiliation)

NYR at a glance What: Rice self-sufficiency Where: Philippines Who: Producers, consumers and

policy-makers When: 2013 How: Unity through the NYR2013

What: Where: Who:

When: How:

WHAT IS NYR? Part of the Philippine government’s

bid to achieve rice self-sufficiency beginning 2013

An advocacy campaign that aims to promote responsible rice consumption and productive farming

Proclaimed by President Aquino to enjoin every Filipino, thus a national program

Help achieve rice self-sufficiency

WHAT ARE ITS GOALS...

Promote better health among rice consumers

WHAT ARE ITS GOALS...

Improve the income of farmers

WHAT ARE ITS GOALS...

As Consumers… Eat just the right amount of rice

On average, we eat around 4 ½ cups of rice a day when at most 3 cups is enough.

A Recommended PlateA Typical Filipino Plate

We are eating more rice than other food groups when rice and other grains should only

be ¼ of our meal plate.

Eat just the right amount of rice Eat brown rice and other staples

As Consumers

BROWN or UNPOLISHED RICE (pinawa)

• has higher milling recovery

“If each Filipino would eat brown rice 36 meals a year, our rice importation would shrink by an average of 50,000mt/yr because of its higher milling recovery. “ -SFrancisco, economist

• has many nutritional benefits and helps reduce the incidence of cancer and cardio-vascular diseases

• high in fiber, hence consumers easily feel full and will not overeat

Alternative staples available in the country

As Consumers… Eat just the right amount of rice Eat brown rice and other staples Do not waste rice

Every Filipino wastes about

tablespoons cooked rice2

Every Filipino wastes about

gramsuncooked rice9or DAILY

• In 2010, our wasted rice was equivalent to 13% of the total rice imports of the same year

• That is equivalent to PhP6.2B or the consumption of nearly 2.6M Filipinos a year

As Consumers… Eat just the right amount of rice Eat brown rice and other staples Do not waste rice Value our farmers more

As Farmers…

Be more inspired to farm

Use efficient technologies

a minimum yield increase of 1mt/ha using hybrid rice in the

800,000 ha irrigated rice areas in the country can result in an

additional rice production of 1.6 mt of palay (960,000 mt milled rice;

usual importation is 600,000 mt)

Access RiCE information

Web (print)

Download the offline version of the website (English and Tagalog versions).

Visit www.pinoyrkb.com

CDs/DVDs

Mobile phones

PhilRice Text Center0920-911-1398

To register: Type REG <space> Name <space> Address

Farmers’ Contact Centercall: 1 800 10 982 2474text: 39132

As Policy-makers…

Display an NYR tarpaulin in the main façade of your office

Recite the PanatangMakapalayduring flag ceremonies, meetings, assemblies, or trainings

Create ordinances- Half cup of rice (visibility/default)- Serving of brown rice and other

food staples- More stringent policies for those

offering unli-rice or eat-all-you-can

Include the NYR advocacies in your platforms

Producers Encourage adoption of

efficient production technologies

PublicEncourage

responsible rice consumption

Policy-makersNegotiate advocacy of policies

supporting NYR goals

RICE SELF-SUFFICIENCY

Are you one with us?

WEBSITE: www.nyr2013.comFACEBOOK: NationalYearOfRice2013TWITTER: @yearofrice2013