20150317 project presentation 1 - Core77...Notice user scenario “ STIs are very stigmatized and I...

NOTICE

Tackling sexually transmitted infection rates through a risk assessment and home testing kit for women

Notice user scenario

“STIs are very stigmatized and I felt re-ally crappy about it. […] I felt like I had no one to talk to.”

“I think my mother still thinks it’s gross that I had HPV. We never discussed my sex life.”

Claire is experiencing some symptoms.

Notice research methods

Notice prescriptive journey and user criteria

Connect to trusted doctos “It was highly uncomfortable and the nurse was not very sensitive to answer my questions.”

Make the waiting time short “I felt the most emotion when I was waiting for the results. I remember thinking about how life and relationships could be changed depending on the results of a small vile of bloods or cotton swab.”

Provide helpful information “I looked it up on WebMD and googled it, but what I found just made me more confused and paranoid.”

Notice concept prototyping

Notice service components

Notice business model

Users Suppliers

Contracep-tive

companies

Public healthorganizationsDoctors

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tmen

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Data, referrals Data