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buying a volkswagen
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Wolfsburg, 26. Oct 2015
The Best BuyChoosing the Right Car
Author: Chetan Somashekar
Ostfalia University of Applied SciencesWolfsburg
4The Best Buy
Golf RGTIScirocco RTouareg R
SharonCaddyMulti-Van California TouranAmarokTiguanTouareg
JettaPassatPhaeton
UpPoloGolfBeetle Scirocco
SPORTS
SEDAN
MUV/SUV
HATCH BACK/COUPE
Product Tree1
23. Oct 2015 Chetan Somashekar
6The Best Buy23. Oct 2015 Chetan Somashekar
Dialogue Reception2
VW Dealership Want to buy
Car
Which?
Not Decided
Source: http://pictures.dealer.com/t/tonyvolkswagen/0763/7691eaaf0a0d028a01f5eb7f3d974463.png
The Best Buy 723. Oct 2015 Chetan Somashekar
Questions?
• Which car you like• Hobby• Travel/Adventure/Daily use• Budget • Long term/Short term
Answers
• 40,000 €• Summer use• Short term
Customer Specifications
The Best Buy 923. Oct 2015 Chetan Somashekar
• All versions perform well• Great with the more sophisticated suspension• Refinement is one of the Golf’s biggest strengths• Classier than most rivals and should be reliable• Scores very well in both safety and security• Excellent visibility and a simple dash layout• Space for four adults, but boot nothing special• Well kitted if you go for mid-level SE trim• Not cheap, but holds its value well
Golf GTI
Cubic Capacity 1984Max. Power 230 hp0-100 km/h 6.4 sFuel Consumption 6.0Emission g/km 139Price 30,400
Source: http://3ge.shared.assets.s3.amazonaws.com/new-model-pages/volkswagen/2015/golf-gti/15_golf_gti-vehicle.png
The Best Buy 1023. Oct 2015 Chetan Somashekar
• Fastest and more powerful• Ride and handling are outstanding• Cabin is very appealing• Quality and reliability are outstanding • Well designed cabin with zero noise and
vibrations• Plentiful legroom • Comes with array of safety and security
system
Golf R
Source: http://3ge.shared.assets.s3.amazonaws.com/new-model-pages/volkswagen/2015/golf-gti/15_golf_gti-vehicle.png
Cubic Capacity 2000
Max. Power 292 hp
0-100 km/h 4.9
Fuel Consumption 7.1
Emission g/km 159-165
Price 39,000
The Best Buy 1123. Oct 2015 Chetan Somashekar
• Bigger engines perform well• Ride and Handling comfortable, but not
entertaining• Refinement is Acceptable for the class• Quality and reliability decent if not
outstanding• Safety and Security a good showing on
both counts• Retro dashboard with modern controls• Tight on rear space• Equipment Stick with the cheaper model• No value for money
Beetle Cabrio Sport
Source: http://www.meinauto.de/pics/wpimages/2014/05/VW-Golf-R-400.jpg
Cubic Capacity 1968
Max. Power 110hp
0-100 km/h 11.7
Fuel Consumption 3.9
Emission g/km 109-111
Price 31,850
The Best Buy 1223. Oct 2015 Chetan Somashekar
• Performance is best in class• Handles very well• Refinements are impressive• Classy cabin feels built to last• Safety and Security ticks most of the boxes• Simple controls and lots of adjustment• Space is decent for four• Every model comes well equipped• Value for money
Golf Cabriolet Sport
Source: http://resource.digitaldealer.com.au/image/2088657008525623af910cc439578141_0_0-c.jpg
Cubic Capacity 1986
Max. Power 110hp
0-100 km/h 9.3s
Fuel Consumption 4.0
Emission g/km 116-118
Price 29,800
14The Best Buy23. Oct 2015 Chetan Somashekar
Cost of Ownership - GTI3
Expense Item Cost Cost Yearly Depreciation + 5800
Yearly Insurance costs + 870
License and registration fess + 1290
yearly finance charges + 0
TOTAL FIXED COSTS = 7960
Fuel cost per kilometer 0.082
Number of kilometers driven per year * 20000
Fuel cost per year = 1640
Maintainance (Yearly average) + 100
TOTAL VARIABLE COSTS = 1740
Total fixed costs 7960
Total variable costs + 1740
Miscellaneous costs + 50
Number of kilometers driven / 20000
Total cost for the year = 9750
The Best Buy 15
Expense Item Cost Cost Yearly Depreciation + 7800
Yearly Insurance costs + 1170
License and registration fess + 1600
yearly finance charges + 0
TOTAL FIXED COSTS = 10570
Fuel cost per kilometer 0.085
Number of kilometers driven per year * 20000
Fuel cost per year = 1700
Maintainance (Yearly average) + 400
TOTAL VARIABLE COSTS = 2100
Total fixed costs 10570
Total variable costs + 2100
Miscellaneous costs + 100
Number of kilometers driven / 20000
Total cost for the year = 12770
Cost of Ownership – Golf R
23. Oct 2015 Chetan Somashekar
The Best Buy 16
Expense Item Cost Cost Yearly Depreciation + 4778
Yearly Insurance costs + 1000
License and registration fess + 1236
yearly finance charges + 0
TOTAL FIXED COSTS = 7014
Fuel cost per kilometer 0.072
Number of kilometers driven per year * 20000
Fuel cost per year = 1440
Maintainance (Yearly average) + 300
TOTAL VARIABLE COSTS = 1740
Total fixed costs 7014
Total variable costs + 1740
Miscellaneous costs + 100
Number of kilometers driven / 20000
Total cost for the year = 8854
Cost of Ownership – Beetle Cabriolet
23. Oct 2015 Chetan Somashekar
The Best Buy 17
Expense Item Cost Cost Yearly Depreciation + 5960
Yearly Insurance costs + 890
License and registration fess + 1222
yearly finance charges + 0
TOTAL FIXED COSTS = 8072
Fuel cost per kilometer 0.068
Number of kilometers driven per year * 20000
Fuel cost per year = 1360
Maintainance (Yearly average) + 200
TOTAL VARIABLE COSTS = 1560
Total fixed costs 8072
Total variable costs + 1560
Miscellaneous costs + 100
Number of kilometers driven / 20000
Total cost per year = 9732
Cost of Ownership – Golf Cabriolet
23. Oct 2015 Chetan Somashekar
The Best Buy 18
Comparison
23. Oct 2015 Chetan Somashekar
GTI Golf R Beetle Cabriolet Golf Cabriolet0
2000
4000
6000
8000
10000
12000
14000
9750
12770
88549732
Model
Cost
20The Best Buy
GTI4
Best23. Oct 2015 Chetan Somashekar
Description Ratings
Performance
Ride & Handling
Refinement
Buying and Owning
Quality & Reliability
Safety & Security
Space & Practicality
Equipment
Source: http://www.whatcar.com/
The Best Buy 2123. Oct 2015 Chetan Somashekar
Golf R
Excellent
Description Ratings
Performance
Ride & Handling
Refinement
Buying and Owning
Quality & Reliability
Safety & Security
Space & Practicality
Equipment
Source: http://www.whatcar.com/
The Best Buy 2223. Oct 2015 Chetan Somashekar
Beetle Cabriolet
Good
Description Ratings
Performance
Ride & Handling
Refinement
Buying and Owning
Quality & Reliability
Safety & Security
Space & Practicality
Equipment
Source: http://www.whatcar.com/
The Best Buy 2323. Oct 2015 Chetan Somashekar
Golf Cabriolet
Best
Description Ratings
Performance
Ride & Handling
Refinement
Buying and Owning
Quality & Reliability
Safety & Security
Space & Practicality
Equipment
Source: http://www.whatcar.com/
25The Best Buy23. Oct 2015 Chetan Somashekar
Best Buy5
Source: http://3ge.shared.assets.s3.amazonaws.com/new-model-pages/volkswagen/2015/golf-gti/15_golf_gti-vehicle.png
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