20151023_Buying_Car

Wolfsburg, 26. Oct 2015

The Best BuyChoosing the Right Car

Author: Chetan Somashekar

Ostfalia University of Applied SciencesWolfsburg

Content

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Product Tree

5

Dialogue Reception

Cost of Ownership

Customer Ratings

Best Buy

Content

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Product Tree

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Dialogue Reception

Cost of Ownership

Customer Ratings

Best Buy

4The Best Buy

Golf RGTIScirocco RTouareg R

SharonCaddyMulti-Van California TouranAmarokTiguanTouareg

JettaPassatPhaeton

UpPoloGolfBeetle Scirocco

SPORTS

SEDAN

MUV/SUV

HATCH BACK/COUPE

Product Tree1

23. Oct 2015 Chetan Somashekar

Content

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2

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4

Product Tree

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Dialogue Reception

Cost of Ownership

Customer Ratings

Best Buy

6The Best Buy23. Oct 2015 Chetan Somashekar

Dialogue Reception2

VW Dealership Want to buy

Car

Which?

Not Decided

Source: http://pictures.dealer.com/t/tonyvolkswagen/0763/7691eaaf0a0d028a01f5eb7f3d974463.png

The Best Buy 723. Oct 2015 Chetan Somashekar

Questions?

• Which car you like• Hobby• Travel/Adventure/Daily use• Budget • Long term/Short term

Answers

• 40,000 €• Summer use• Short term

Customer Specifications


Sports Car

Customer Specifications

Cabriolet


• All versions perform well• Great with the more sophisticated suspension• Refinement is one of the Golf’s biggest strengths• Classier than most rivals and should be reliable• Scores very well in both safety and security• Excellent visibility and a simple dash layout• Space for four adults, but boot nothing special• Well kitted if you go for mid-level SE trim• Not cheap, but holds its value well

Golf GTI

Cubic Capacity 1984Max. Power 230 hp0-100 km/h 6.4 sFuel Consumption 6.0Emission g/km 139Price 30,400

Source: http://3ge.shared.assets.s3.amazonaws.com/new-model-pages/volkswagen/2015/golf-gti/15_golf_gti-vehicle.png


• Fastest and more powerful• Ride and handling are outstanding• Cabin is very appealing• Quality and reliability are outstanding • Well designed cabin with zero noise and

vibrations• Plentiful legroom • Comes with array of safety and security

system

Golf R


Cubic Capacity 2000

Max. Power 292 hp

0-100 km/h 4.9

Fuel Consumption 7.1

Emission g/km 159-165

Price 39,000


• Bigger engines perform well• Ride and Handling comfortable, but not

entertaining• Refinement is Acceptable for the class• Quality and reliability decent if not

outstanding• Safety and Security a good showing on

both counts• Retro dashboard with modern controls• Tight on rear space• Equipment Stick with the cheaper model• No value for money

Beetle Cabrio Sport

Source: http://www.meinauto.de/pics/wpimages/2014/05/VW-Golf-R-400.jpg

Cubic Capacity 1968

Max. Power 110hp

0-100 km/h 11.7



Price 31,850


• Performance is best in class• Handles very well• Refinements are impressive• Classy cabin feels built to last• Safety and Security ticks most of the boxes• Simple controls and lots of adjustment• Space is decent for four• Every model comes well equipped• Value for money

Golf Cabriolet Sport

Source: http://resource.digitaldealer.com.au/image/2088657008525623af910cc439578141_0_0-c.jpg

Cubic Capacity 1986

Max. Power 110hp

0-100 km/h 9.3s



Price 29,800

Content

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Product Tree

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Dialogue Reception

Cost of Ownership

Customer Ratings

Best Buy


Cost of Ownership - GTI3

Expense Item Cost Cost Yearly Depreciation + 5800

Yearly Insurance costs + 870

License and registration fess + 1290

yearly finance charges + 0

TOTAL FIXED COSTS = 7960

Fuel cost per kilometer 0.082

Number of kilometers driven per year * 20000

Fuel cost per year = 1640

Maintainance (Yearly average) + 100

TOTAL VARIABLE COSTS = 1740

Total fixed costs 7960

Total variable costs + 1740

Miscellaneous costs + 50

Number of kilometers driven / 20000

Total cost for the year = 9750

The Best Buy 15
















Cost of Ownership – Golf R


The Best Buy 16
















Cost of Ownership – Beetle Cabriolet


The Best Buy 17















Total cost per year = 9732

Cost of Ownership – Golf Cabriolet


The Best Buy 18

Comparison


GTI Golf R Beetle Cabriolet Golf Cabriolet0

2000

4000

6000

8000

10000

12000

14000

9750

12770

88549732

Model

Cost

Content

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Product Tree

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Dialogue Reception

Cost of Ownership

Customer Ratings

Best Buy

20The Best Buy

GTI4

Best23. Oct 2015 Chetan Somashekar

Description Ratings

Performance

Ride & Handling

Refinement

Buying and Owning

Quality & Reliability

Safety & Security

Space & Practicality

Equipment

Source: http://www.whatcar.com/


Golf R

Excellent

Description Ratings

Performance

Ride & Handling

Refinement

Buying and Owning


Safety & Security


Equipment



Beetle Cabriolet

Good

Description Ratings

Performance

Ride & Handling

Refinement

Buying and Owning


Safety & Security


Equipment



Golf Cabriolet

Best

Description Ratings

Performance

Ride & Handling

Refinement

Buying and Owning


Safety & Security


Equipment


Content

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Product Tree

5

Dialogue Reception

Cost of Ownership

Customer Ratings

Best Buy


Best Buy5



THANK YOU

Documents

20151023_Buying_Car