21 Days of Down syndrome Day Campaign

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C a m p a i g n

Significantly increased video views,

engagement and reach during March 2016's

#21daysofworlddownsyndromeday

social media campaign

by strategically designing, posting and

promoting fan videos 

Events

POPULARPosts

42K

24 Hours

Fans Reachedin

#1

Runner

Up

National Awards

Social Media MarketingOutdoor AdvertisingPromotional Item

Affiliate of the YearBroadcastWebsiteT­shirt

I n s i g h t s

S t a t sand

Increased Numberof Page Likes

16.4%

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