View
219
Download
0
Category
Preview:
Citation preview
7/29/2019 22066 Analytics Solution-overview Ue v2
1/2
Adobe Analytics Solution Overview
Adobe Analyics enables markeers and analyss ell he sory o whas happening in
heir business wih daa by leveraging high-perormance, real-ime analyics across
online and oine markeing channels. Markeers can ake advanage o he
inormaion ha ows hrough Adobe Analyics o coninuously improve he
perormance o digial markeing experiences.
Business challengesConsumers are in he mids o a broad shi wih how hey engage wih conen, and consequenly, how
hey engage wih business. They wan o connec wih conen rom one screen o anoher in a
coninuous process, depending on where hey are and wha heyre doing. And hey wan o creae andinerac quickly and eecively wherever hey are.
Consumers are using more channels han ever o access producs and servicessocial media, mobile
apps, oline engagemen, and moreoen swiching channels wihin a single ransacion, leaving
massive waves o digial daa in heir collecive wake. Businesses mus igure ou how o bes arac,
engage, and reain hese cusomers in a world where he reach and qualiy o he experience direcly
impacs success.
Markeers are asking hemselves quesions like:
Who are our mos proable cusomers , and which channels are hey using o research producs, make
purchases, and resolve suppor issues?
How can we make sense o all he daa abou our cusomers has sored in dieren places and use i
o deliver argeed conen and oers? How can I see which o he dieren ypes o campaigns Im running are driving revenue so ha I can
opimize ad spend across all he channels?
The solutionYou canno eecively opimize your markeing eors unless you are analyzing and reporing on hose
eors o make he righ daa-driven decisions. Guesswork doesn cu i anymore in markeing
markeers mus be able o deermine wha he business impac o heir markeing eors is.
Bringing ogeher daa rom all online and oline channels is he only way o ge a complee picure o
how cusomers are ineracing wih your company and why hey may or may no be spending money
wih you. Each measureable acion ha a cusomer or prospec akes while ineracing wih your brand
represens an opporuniy o:
Align digial-markeing iniiaives wih key business objecives
Gain real-ime insighs ino cusomer behavior across markeing channels
Find hidden paterns and behaviors in large amouns o daa
Opimize ad spend o deermine he bes allocaion o adverising budges
Leverage insighs o deliver relevan online consumer experiences ha drive conversion
Adobe Analyics is he indusry-leading soluion ha delivers he analyics and reporing capabiliies o
enable daa-driven decision-making. I provides he insigh criical o opimizing markeing eors,
wheher heyre used or delivering personalized experiences, driving beer ad spend, or moneizing
conen wih he highes ad raes possible.
AdobeAnalyics
Acionable insighs or markeing
With Adobe, we canquickly understand in a
visual way why people
are coming to our site,
what they are looking
or, and how to cater
to them one-to-one to
make the experience
personalized, meaningul,
and proftable.
VP of e-commerce,
Sony Electronics Inc.
7/29/2019 22066 Analytics Solution-overview Ue v2
2/2
Adobe Systems Incorporated345 Park Avenue
San Jose, CA 95110-2704
USA
www.adobe.com
Adobe and he Adobe logo are eiher regisered rademarks or rademarks o Adobe Sysems Incorporaed in he Unied Saes and/or oher counries. Alloher rademarks are he propery o heir respecive owners.
2013 Adobe Sysems Incorporaed. All righs reserved. Prined in he USA.
5/13
For more informationwww.adobe.com/solutions/digital-analytics.html
Key benes o Adobe Analyics
Deepen customer understanding with real-time digital analytic measurement and reporting
Quickly deniy he mos proable pahs hrough digial asses, deermine where visiors are
navigaing away, and ideniy criical success merics or online markeing campaigns.
Gain he deepes insighs and mos concise visior segmenaion available. Adobe Analyics
delivers a comprehensive, mulidimensional view o digial visiors ha enables markeers o
make accurae, imely, and insighul decisions and improve he perormance o heir business.
Quickly analyze large volumes o rapidly evolving big daa rom muliple channels and daa
sources in real ime. Powerul visualizaions make i easy or users o immediaely iner meaning
o make imely, cusomer-ocused decisions ha improve overall business perormance.
Measure, analyze, and opimize inegraed daa rom all online and oine iniiaives across muliple
markeing channels in one place, rom high-level rends down o daa a is mos granular level.
Take advanage o a comprehensive se o ready-o-use repors ha deliver criical insigh or
improving online success.
Enhance decision-making
Explore online daa in ways ha are he mos relevan o business needs. Collec, auomaically
process, and perorm cusom analyses and visualizaions o Adobe Analyics daa in Microsof
Excel in exacly he layou desired.
Accuraely ideniy mobile visiors and heir device capabiliies o deliver he righ experience.
Track and measure owned social media o undersand he impac and eeciveness o social campaigns.
Gain criical cusomer insigh wih conversion repors showing deailed inormaion on
purchasing merics, cusomer loyaly, campaigns, visior proles, and more.
Realize shorened sales cycles wih imely cusomer insigh via predicive models and engage-
men scoring.
Scale analysis wih real-ime processing o erabyes o daa and analyics a he speed o hough.
Map results to key activities
Track campaigns across channels, and add in cusomer proabiliy daa o measure he rue
eeciveness o a given campaign and measure he resuling ROI. Adobe Analyics Premium also
inroduces saisical modeling and orecasing o more objecively undersand atribuion rom a
scienic approach. Congure cusomizable atribuion models, such as rs ouch, las ouch, equal allocaion, ull allocaion,
weighed, and decaying. Cusomize ime windows and view muliple models a he same ime.
Key capabiliies o Adobe Analyics
Descr ip ive Diagnos ic Advanced Diagnos ic Predic ive Prescrip ive
Collec daa romowned websies
Collec daa romowned digialproperies andsocial web
Inegrae daa rompaid and earned weband ouboundmarkeing sysems
Inegrae daa romenerprise masercusomer record
Inegrae daa romrelevan ownedoline and hird-parysources
Undersandaverage websievisis
Undersand averagedigial properyvisior segmens; KPI
and KBO ocused
Undersand deailedsegmens wih higherconversion raes
Conidenly predicoucomes oproposed cusomer
ineracions
Prescripivelycorrelae oucomeswih ineracions
Auomaically sendrepors o keysakeholders
Give sakeholdershe daa hey wanwhen hey wan i
Provide sakeholdersrend daa, basicnoiicaions, andalers
Ge signiicanreal-ime alers wihprobable causalacors included
Dynamically respondo anomalies in realime
Repor on saicwebsie visiaribuion andsimple weighing
Recommend acionsbased on aribuionand simple weighing
Recommend acionsbased on aribuionand cusom weighing
Ge dynamicmarkeingaribuions andrecommendaions
Acquire dynamicpaern discovery hashapes aribuionmodels andrecommendaions
http://www.adobe.com/solutions/digital-analytics.htmlhttp://www.adobe.com/solutions/digital-analytics.htmlhttp://www.adobe.com/solutions/digital-analytics.htmlhttp://www.adobe.com/solutions/digital-analytics.htmlRecommended