4.5 Days 200+ AWE

4.5 Days200+AWE

Monday

Get off the bus, take a breath and put on your running shoes…

Tour

behaviour

CCO’s talk creative

best practices

convergence

movement marketing

tech

mindshare

legends speak

disruption

disruption

disruption

marketing music

music connects

agility

co-creation

how cool is this?

3 Highlights

mobile

Devs want more ad $

50% usage only 12% of budgets

Monday

Lots of potential

Tuesday

Untapped potential

Wednesday

Mixed results

Not quite there yet

Agencies are sorting it out

Thursday

Uses?

1 million apps

Has 65

15

utility

BIG Data

MLB joins CIMM pilot

# 1 app Hall of Famer

Watch games (MLB.tv)Game day highlightsStats & scoresSearchable Database ^^ player, team & league

$15Metrics?

If MLB has difficulty selling their product

There’s something foul in the system

Changing the metrics

sort out • cross platform • devices • screens • formats

CIMM all major industry players

SURE, it’s possible to

tell you how many people

ordered a

Molson Canadian

last night in Toronto

Data tracking: 2.5 had 10 different naming conventions

Multiple screens, devices, formats, global?

Oh my!

Culture

One of my favourite seminars

Test the world Discover meaning Unleash value

intimate

From AWE

… to awe

AWEsome