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COMMERCE EVERYWHERE IN RETAIL A EUROPEAN FOCUS
RETAILERS ARE LETTING THEIR CUSTOMERS LIVE REAL-TIME
ANYTIME CONTEXTUAL EXPERIENCES WHETHER ONLINE
OR OFFLINE EVERYWHERE
INNOVATION IS ON THE RISE:IN 2019, INNOVATION-RELATED
ACTIVITIES WILL ACCOUNT FOR A SIGNIFICANT SHARE OF IT BUDGETS
Source: IDC's Retail Innovation Survey
INNOVATION AND CX PERSONALIZATION ARE AMONG THE TOP 3 BUSINESS PRIORITIES
Source: IDC European Vertical Markets Survey, 2018–2019
EUROPEAN RETAILERS' TOP PRIORITY FOR DISTRIBUTION MODEL POINTS TO MARKETPLACE
RELATIONSHIPSSource: IDC’s 2018 Retail Innovation Survey
RETAILERS' TOP 3 INFORMATIONPRIORITIES ON SECURITY ARE DATALOSS PREVENTION, COMPLIANCE TONEW REGULATIONS, AND IDENTITY
AND ACCESS MANAGEMENTSource: IDC European Vertical Markets Survey, 2018–2019
It's all about Commerce Everywhere
EcosystemPartner
network is atop priority
for business model
innovation
Customer experience
35% use AI for CX personalization
InnovationBy 2020, 32%
attempt disruptive
innovations
Digital supply chain
74% view IoT asa key enabler forthe supply chain
of the future
Apparel and Accessory Stores
Drug Stores
Eating and Drinking Establishments
Food Stores
General Merchandising Stores
Home Furnishings and Equipment Stores
Miscellaneous Retail
Source: IDC European Vertical Markets Survey, 2018–2019
LOB CONTROL AND INFLUENCE INCREASES OVER TIME
IDC European Vertical Markets Survey, 2018–2019
38%Controlledby IT dept.,influenced
by LOB
30%Entirely
controlledby IT dept.
32%Entirely
controlled byLOB dept.
35% U.K. 47%
CEE
40% Netherlands
+ Nordics
IT BUDGET
48% General
merchandise
40% Eating and drinking
37% Eating and
drinking
42%Food and grocery
26%Italy and Spain
28%Germany
28%Netherlands+ Nordics
50%Innovation
60% Germany
71%Consumerelectronics
55%Italy and Spain
49%Food and grocery
42%International expansion
50% U.K.
49%eCommerce
43%CX personalized
It’s all about Commerce Everywhere
36%Maintain/run
existing systems
23%Innovations
25%Upgrade existing systems
16%Regulatory compliance
SUPPLY CHAIN TRANSFORMATION IS ABOUT EFFICIENCY AND
RESILIENCY TO DISRUPTION
59% expect to be disrupted within
the next year
50% of future revenue
growth
France
Germany
Spain & Italy
U.K.
Nordics & Netherlands
Central andEastern Europe
COUNTRIES
SEGMENTS
DEMOGRAPHICS
E�ciency and e�ectiveness – do the things we do today in the supply chain better
Be resilient to market disruption - have a supply chain that can quickly adapt to disruptions in the marketplace (fast follow)
Be the disruptor - supply chain supports new business models or dramatically reimagined ones (leader, bleeding edge)
Horizon 1
Horizon 2
Horizon 3
60% say it’s about e�ciency (driving the ROI)
AREAS OF INTERVENTION
Marketplacerelationships >
AI INVESTMENTS ARE TOP PRIORITY FOR EUROPEAN RETAILERS
INNOVATION ACCELERATORS
48% Germany
48% Italy and
Spain
Source: IDC European Vertical Markets Survey, 2018–2019
41% France
46% Italy and
Spain
42% France
32%Identity
and access management
38%Implementing compliance to
new regulations (e.g., GDPR,
PSD2)
42%Data
loss/leakage prevention
The results of this survey are published in the European Retail Digital Transformation Strategies program, which examines the impact of digital transformation on European retailers' business, technology, and organizational areas. Specific coverage is given to provide valuable insights into the European retail industry, with a specific focus on digital transformation strategies applied by retail companies to improve the omni-channel customer experience.
IDC EMEA
@IDCInsightsEMEA
www.idc-ri.com
FOR FURTHER INFORMATION CONTACT:
Ornella Urso Research Analyst, IDC Retail Insights
Andrea SangalliResearch Director, IDC Retail Insights
27% Robotics
30% 3D
printing
34% AI
35% AR/VR
60%Europe
Source:
IDC Retail Insights' 2019 Western Europe Retail Trends: Results from the European Vertical Markets Survey, 2018–2019
IDC Retail Insights: European Retail Digital Transformation Strategies
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