A sample of partners, projects, and classes

A sample of partners, projects, and classes.

JetBlue Stanford Hospital

The Election Experience

No Teacher Left Behind: A Class on Redesigning the Teacher Experience with NewSchools Venture

Fund

From Play to Innovation

Redesigning the Money Experience with VISA

Creating Infectious Action

Facebook

Design for Sustainable Abundance

Entrepreneurship Design for Extreme Affordability

The Girl Scouts

Food Deserts Project

Kill Gas Project

New Morning Show with WNYC radio

DESIGN THINKING(Emergent)

Right answers Right questions

Expert advantage Ignorance advantage

Rigorous analysis Rigorous testing

Telling Showing

Presentations and meetings

Experiments and experiences

Headquarters In the field

Avoid failure Fail fast

Subject expert Process expert

Arm’s length customer research

Deep customer immersionPeriodic Continuous

TRADITIONAL THINKING(Directed)

Planning of a flawless intellect

Enlightened trial and error

Thinking and planning Doing

If you build it, they’ll buy it

If they inspire it, they’ll buy it

Our Team

Karen

Adam

Tammy

Scott

Rich Thomas

Julian

Erika

Erica

Co

Caroline

Two considerations: