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A Shining Star Is BornIn Dubai, United Arab Emirates
1981In
Rise to Prominence
Scents for the Oriental sensibilities as well as a range of enthralling Occidental perfumes
One of the region’s foremost perfumeries
The Rasasi brand has managed to appeal to consumers
all cultures and age-groups
A limited liability company,
Rasasi was founded in 1981 by the
visionary Kalsekar Family.
Innovative from the start, our first premises in Murshid Bazaar – in those days, the commercial
hub of Dubai – was the first to dedicate an entire store
to one
exclusive brand
Sophistication
Professionalism
Product Knowledge
Crucial Concept
Specialised Store
Response was overwhelming and in a very short space of time,
four other outlets were established to
meet the demand in the market.
Growth and SuccessSpirit of Pioneering Innovation
No. 1manufacturer of Occidental perfumes in the Middle
East
undisputed No. 2
overall perfume salesin the region.
.
Rasasiproducts are sold in
50 countries around the world
.
Over
500 employees
State of the Art135,000 sq. ft. manufacturing facility, situated in the
world-renownedJebel Ali Free Zone.
Conceptualisation
Manufacturing
Logistics
Distribution
Price Competitiveness
Excellent Quality Control
Other Business Innovations
An advance inventory stock of all our
product components for the next 6-8 months enabling us to deliver goods within
2-3 weeks of ordering.
We react quickly to market demands through a
technologically advanced,Dynamic and verticallyintegrated structure.
Rasasi products are only retailed through a
combination of exclusive showrooms as well as
rigorously selected distributors & agents.
We have highly professional specialist management teams.
world’s top designers and
fragrance houses
Customer Service and Customer
Relationship Processes
Supply Chain
Research & Development
Nothing is more important to us than our consumers. Therefore we have set up a
comprehensive Customer Relationship Management program. Through constant
communication, we inform them of the latest product launches, promotions and
special offers, as well as providing a feedback facility to keep us abreast of their
opinions and comments.
Exceptional Customer LoyaltyDeep Understanding of Market Trends
Operational Independence
Financial Independence
Considerable Surplus Funds
Expansion Programme
Consistent and Exciting Growth
Now let’s look in more detail at the heart of our business:Our Perfumes
Oriental
Occidental
To maintain variety within the ranges and keep the brand fresh for our consumers, each year, we add three to five new fragrances to each collection.
World-class Production Standards
International Flavour
Associated French
Designers
For raw materials, we’ve also associated ourselves with the main European & Asian Houses who supply to
the
elite international perfume brands.
And to put the final touches of quality to our products, all of our components – such as caps, crimps, pumps
and specially made bottles – come from the same
German, French and Italianmanufacturers who supply the world’s leading
perfumeries.
International Standard
Competitive Regional Prices
Greater Profits and Long Term Stability
Year-on-Year Performance
By following these guidelines, Rasasi has developed a perfumeto celebrate any occasion, personality and stage of life:
from Arab Royalty to cosmopolitan professionals,
from the Asian sensibility to the Western tourist.
For example, our signature scent:
the highly successful Blue Lady, launched in 1992..
It is the complete embodiment of the mesmerising and confidentspirit of our Occidental perfume range.
And its companion scent – Blue for Men – has enjoyed similar success
For younger women, we’ve designed precocious scents such as Cherish, Temptation and Hope.
While perfumes like Royale, Romance and Catherinecater to the more sophisticated or mature consumer.
Whateverthe preference
of the customer there is a Rasasi
scent for them
But Rasasi is no longer just about perfumes.With our financial independence secure and
our business philosophyand practices well established we are able
to focus on complimentary diversificationto support even further our continued growth as a company and as a
brand.
We’ve recently launched a unique jewellery range in the United Arab Emirates.This innovative fashion concept is called
and is just the tip of the iceberg for offering a multitude of luxury goodsproducts to our existing and future customers.
another Rasasi success story
Excellence
Reliability
Value for Money
Innovation
Improvement
World-Class Player in the Perfumery
and Luxury Goods Market
Zero Debt Surplus Funds
Entrepreneurial Spirit
Trading Manufacturing
Growth Strategy
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