View
179
Download
0
Category
Preview:
DESCRIPTION
Do you ever wonder if people actually see your tweets? Why some get retweeted and others don't? The key is how people see your posts. This presentation explains how people see (and share) your updates on Twitter, Facebook and LinkedIn. More info on Elevate and advocate marketing at http://www.getelevate.com
Citation preview
get .com
brought to you by
How People See Your Posts on Twitter, Facebook & LinkedIn
get .com
There are 3 primary ways people see your posts on Twitter, Facebook & LinkedIn
get .com
Three Ways People See Your Posts
1) Direct: Following / Liking You2) Amplification: Retweets / Likes3) Search: They Find Your Profile
get .com
Direct: Following / Liking YouTime + Popularity are the most important factors in deciding which posts are shown to your followers
get .com
How People Who Follow You See Your Posts on Twitter
Jane Follows Your Twitter
Account
JaneSees
Your Post
Jane is Online When You Tweet
Important Takeaway: Followers only see your posts directly in their Twitter feed if they are online when you tweeted
get .com
How People Who Follow You See Your Posts on Facebook
Jane Likes Your Facebook Page
Jane Sees
Your Post
Facebook EdgeRank
Selects Your Post for the
Jane’s Newsfeed
Important Takeaway: Facebook shows a maximum of 14% of fans your posts unless you invest in “Promoted Posts”
get .com
How People Who Follow You See Your Posts on LinkedIn
Jane Likes Your Company Page
JaneSees
Your Post
LinkedIn Selects Your Post for
Jane’s’ Newsfeed
Important Takeaway: LinkedIn’s formula is less well known than Facebook’s, but it appears to be primarily time-based
with popular posts receiving additional visibility
get .com
Amplification: Retweets / LikesRetweets / Likes are seen by people connected to the person who liked / retweeted your post. This is the most effective way to get your posts seen & shared further.
get .com
How People See Retweets on Twitter
Person Retweets You to Their Followers
Person Sees
Your Post
Follower is Online When The Retweet
Happens
Important Takeaway: Retweets are most effective when the retweeter has an active network that is online when they Tweet
get .com
How People See Likes Facebook
Person Likes Your Post
Person Sees
Your Post
Edgerank Chooses to
Show the Like to a Friend
Important Takeaway: Since there’s no way to trick EdgeRank, it’s critical to get as many friendly people to like your posts to improve your chances
get .com
How People See Likes LinkedIn
Person Likes Your Post
Person Sees
Your Post
Connection is Online When
The Like Happens
Important Takeaway: Likes are most effective when the liker has an active network that is online when they liked your post
get .com
Search: Finding Your ProfilePosts also are seen when people navigate to your profile. Most searches on Twitter and LinkedIn are for people, so getting on customer and employee profiles is critical.
get .com
thanks!
Check out more of our insights at:
Our Blog: http://blog.getelevate.comTwitter: http://twitter.com/getelevateSlideshare: http://www.slideshare.net/GetElevate
Recommended