Aaf March 15, 2010

Sustainability In a Chaotic World

American Advertising FederationMarch 15, 2010Madison, Wisconsin

Janet Staker WoernerConverging Communications, LLC

2010 Woerner

2010 Woerner

Take Away

• Major Shifts• Core Issues • Entrepreneur Economy• Where and how it is being used?• Why should I care?

2010 Woerner

2010 Woerner

Major Shifts

• Global placement of human capital

• Economic future of US

• New economic models

• Flattening of the world

And one other factor….

•

2010 Woerner

Core Issues• Talented people realizing their potential• Redefining growth• Role of organizations• Variety and inclusiveness• Social and Economic Divide• System seeing itself

SOL 2001 Marblehead Letter-Peter Senge

2010 Woerner

2010 Woerner

2010 Woerner

Entrepreneurial Economy Fast Facts

55 to 64 Age-- Group-fastest growing group

Average Age 39 - tech. organizations when started

66% inspired by inner vision

50% of all businesses are home based

13 million are employed by home business

6.6 million have 50% of income derived from home business

8% earn 500,000+

35% earn 125,000+ Grasshopper 2009

Entrepreneurial Economy Fast Facts

• 8% of entrepreneurial businesses have added employees• 50% said it was harder to start new in 2009 than 2008• 50 % decrease in startups• 69% have started new business 9in 2009• New and young firms are primary focus• 35% of the global workforce will be mobile• 1.19 billion by 2013• 41% of Twitter says it adds value• 25 % commit more resources to Social Media• Real time scores• Starting a side business while you are employed Grasshopper 2009

2010 Woerner

2010 Woerner

Integrated Literacy

2010 Woerner

2010 Woerner

Convergence

ConnectivismLearning Theories

Web 2.0/3.0AI TECH

Neural Brain Research

Sustainability Skills

• Education

• Social Networking

• Literacy on a Holistic Scale

• Foresight and Insight

• Innovation

• Leadership

• Life Long Learning

2010 Woerner

Questions

Thank you!

jswoerner@convergingcomm.com

2010 Woerner