AAF-BR January 2010 Newsletter

IN THIS ISSUE

Chris Rose Don’t miss our January luncheon!

Crush It! Learn social media techniques from master marketer Gary Vaynerchuk

President’s Message Marielle shares her goal for 2010

Get Ready for ADDY® 2010 Time to submit your entries

Pinnacle Awards Nominations Nominate your commendable colleagues and co-workers

Book of the Month Crush it! Why Now is the Time to Cash in on Your Passion by Gary Vaynerchuk

College Connection News AAF-BR hosted a Career Kickstart workshop for students

AAF-BR Past Presidents Unite Past presidents gathered to discuss the past, present and future of AAF-BR

Gutter & Garland: A Striking Party! Several teams rolled out their bowling skills to strike up the holiday spirit and raise funds for student AAF members

DATES TO KNOW

January 8, 11:30 a.m. January Luncheon, Chris Rose, Juban’s

January 11, 5:30 p.m.–8 p.m.Final ADDY® Call for Entries, Lamar on Corporate Blvd.

January 21, 7 p.m.Crush It! Social Media Techniques by Gary Vaynerchuk, Independence Park Theatre

February 20, 7:30 p.m.ADDY® 2010 Awards, La. State Museum

Times-Picayune ColumnistAuthor, 1 Dead in Attic

When: January 8, 2010, 11:30 a.m.–1 p.m. Where: Juban’s Restaurant, 3739 Perkins Rd. Cost: Free for members, $25 per guest RSVP online at aafbr.org by January 6!

Join us for our first luncheon of the new year as we hear from Chris Rose. Upon his return to New Orleans on the Monday after Hurricane Katrina, Chris Rose began to cover the early stirrings of life in the streets and has stayed with that beat ever since, chronicling the city as it puts itself back together, shakes off its trauma, and tries to find footing as a viable community.

The Pulitzer Prize Board named Rose a finalist in the commentary category for his post-Katrina columns. In the chaotic aftermath of Hurricane Katrina, the people of New Orleans were scared and scattered about the country, grasping for meaning and searching for even a shred of hope. Fortunately, they had Chris Rose. Writing for The Times-Picayune, Rose gave his readers perspective and voiced their truths, offering insights and an emotional depth that news stories and photographs could not convey. Rose is a frequent commentator for National Public Radio’s Morning Edition and a writer/performer of several critically acclaimed stage shows in New Orleans.

CHRIS ROSE

JAN 8SPEAKER

January 2010

P.O. BOX 1707, BATON ROUGE, LA 70821 | aaFBr.org

Social Media Techniquesby Gary Vaynerchuk

When: January 21, 2010, 7 p.m. Where: Independence Park Theatre, 7800 Independence Blvd. Cost: $10 for AAF-BR & SME-GBR members, $25 General Public Order your tickets online at theparktheater.com or by calling 225-216-0660!

The social media revolution has changed the way we live our lives and conduct our business. Learn social media techniques that will improve your sales from a master marketer.

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. In so doing, he learned that the Internet offers up potential via these free tools for businesses and individuals alike to develop their own brand. Gary will touch on his core themes for best utilizing these tools, including why listening is more important than speaking, the importance of authenticity in business, and what it means to “scale your caring.” Learn more about Gary at garyvaynerchuk.com, or catch him on Twitter where he has over 840,000 followers!

Join Gary at a Wine and Cheese Reception before the event from 4:30 to 6 p.m. Cost to attend the reception is $250. For more info about this event or sponsorship opportunities, contact Connie McLeod at 225.231.5549, ext. 3529.

Crush it!

Time to get your nominations in for the Pinnacle Awards! It’s a free entry and can be easily submitted at www.ADDY2010.com! These awards recognize outstanding accomplishments within our profession not directly related to traditional “creative” advertising (copywriting, graphic design, etc.), and will once again be presented during The ADDY® Award Show. The Pinnacle Awards will include nine categories, competition will be stiff and the winners very deserving.

Pinnacle Award Categories include:Industry Account ExecutiveMedia Sales RepresentativePrinting/Paper Company Sales Representative/Account ExecutiveSales ManagerMedia Director/BuyerMarketing DirectorIndustry NewcomerIndustry CEO/President of the YearClient of the Year

Last call is January 11, 2010! Please visit www.ADDY2010.com for more information about the Pinnacle Awards and to nominate your commendable colleagues and co-workers! If you have any questions, contact Paige Horn at [email protected].

•••

••••••

Pinnacle awards nominations

Turns out, I’m a Green. Yes, it’s another, new fangled, brilliantly insightful online personality test. And I’m a Green.

The good news? I have an investigative mind and am intrigued by questions like “Which came first, the chicken or the egg?” Clearly, I’m a genius…right?

The not-so-good news? Once I have perfected an idea, I prefer to move on to a new challenge – otherwise known as A.D.D.

All kidding aside, looking into our own personality mirror is a great way to set goals for the New Year. Knowing your strengths (which when you read them all make perfect sense to you) and your challenges (which oddly never make sense and prove that these tests are coincidental shots in the dark) can make goal setting much more meaningful.

And, perhaps of greatest value to me personally, my Green status has helped me make new friends. I had no idea some of the people in my organization were as Green as me. All of a sudden, I realized I have lots in common with people I’ve worked with for years but hardly ever interact with. Now that they are so much cooler because I know they are Green, I can’t wait to get to know them better.

There’s my first goal of 2010 – Learn to LOVE people I don’t think or know that I like. That’s right. I’m on a mission to learn to love the people I find it most difficult to love. I am going to appreciate their special contributions to our world. Not a bad start.

What color are you? http://www.truecolorscareer.com/quiz.asp

President’s MessageMarielle Land-Howard

New

Follow aaF-Br onAAF-BR is now on Twitter at www.twitter.com/aafbr! The Twitter account will serve as a quick way to be reminded of member events, learn about industry happenings, and help you become connected with other AAF-BR members. If you have suggestions for Twitter updates, please contact Brian Rodriguez at [email protected].

ADDY® 2010 is just around the corner. Are you ready to claim your spot on the A-list? Have you decided which of your masterpieces will set the standard for advertising excellence in the Baton Rouge area? Mark your calendar with the important dates below:

Call for Entries January 11, 2010, 5 p.m. – 8 p.m. Lamar Advertising, 5551 Corporate Blvd.

ADDY® 2010 (Awards Show) February 20, 2010, 6:30 p.m. doors open, show starts 7:30 p.m., Louisiana State Museum, 660 N 4th St., Baton Rouge

Tickets are available online at www.ADDY2010.com. Our secure checkout provides a safe and easy option for show ticket purchases. Tickets will be mailed for all orders received by February 1, 2010. Tickets ordered after February 1 will be available for pick up on February 16 and 17 between 8 a.m. and 5 p.m. at Visit Baton Rouge, 359 Third Street. For more information, contact Theresa Overby at [email protected] or 225-382-3578.

Nominations are now being accepted for the Goldsby Silver Medal Award. This award recognizes the lifetime achievement of an individual, their contribution to the advertising profession and the betterment of AAF-Baton Rouge. For more information, log onto www.ADDY2010.com or email [email protected].

GET READY FoR

Crush It! maps out Gary’s road rules for how to “crush it” in today’s business market by following your passion and building your own personal brand. Told with his trademark kinetic honesty and optimism, this book details Gary’s golden words of wisdom.

BOOK OF THE MONTH

Crush It! Why Now is the Time to Cash in on Your Passion | Gary Vaynerchuk

college connection NEWSAAF-BR hosted a Career Kickstart workshop Sunday, November 15, which was open to undergraduate and graduate students across Louisiana majoring in advertising, business and marketing, communications, creative writing, fine arts, graphic design, photography, or related disciplines.

A panel of veteran and up-and-coming professionals in graphic arts, market strategy and account services, and media strategy and public relations addressed questions on jobs in the industry; interviewing; preparing resumés and materials; networking; salaries and typical workflow in their professions; and strategies for securing first-time employment and advancing through the ranks.

Many, many thanks to our panelists: Jessica Bensen, Amedisys Home Health Services; Stephen Bowling, Rockit Science Agency; Kristine Calongne, LSU Communications & University Relations; Karen Gaupp-Wozniak, Ink & Air; Mendi LeBlanc, Lamar Advertising; and Jenna Parenton, Object 9.

Also, many thanks to Mesh Design, our December Feed a Starving (Student) Artist sponsor. Mesh knows that students and professionals meeting, greeting, and eating together is mutually beneficial. We can’t thank them enough! On behalf of our students and the professional members with whom they will work, thank you Mesh Design!

BIRTHDAyS

January13 Keith Stark24 Adam Culpepper

NEW MEMBERSGreg Neely, Marketing Works

A LITTLE BIRDIE TOLD US…

We love to party, so give us a reason to celebrate! Send in your birthday and club anniversary date to Emily Clemons at [email protected].

We want to feature news about YoU in our weekly E-News. It goes out every Tuesday, so email your news to [email protected] every Monday by noon.

UNEWS

The Pro eric cantrelle

How long Have you Been a memBer oF aaF-Br, and wHo are some otHer memBers tHat Have inFluenced you over tHe years?

Off and on since 1990. Of course Martin Flanagan, John Caram-bat, David Humphries and the rest of the Baton Rouge design community. We have some very talented people in this town and I would be remiss to say they haven’t influenced me.

How Have you adaPted to tHe weB demands oF today?

With the type of work I do, I’m always in a state of learning and adapting to technology; it’s just the nature of the business. But I have always been one who enjoyed learning new things, so it’s a good fit for me. I think I’d get bored if I did the same thing over and over.

do you Have any advice For tHe uPcoming designers?

Along with developing a strong skill set, finding the right place to intern can be very valuable. Finally, always be nice to people and use manners—that can go a long way.

Associate Creative [email protected]

The Intern andrew reilly Rockit Science [email protected]

wHat are you working on at rockit science?

I work on creative campaigns for numerous clients. It ranges from developing different names for a new cupcake to brainstorming a new commercial idea for hot sauce.

wHat is tHe most valuaBle lesson you Have learned as an intern?

I see how far I still have to go before I can become great in a real world setting. School might teach us, but there is nothing that compares to the real thing. I also realized that it takes time and commitment if I want to do well in advertising.

wHat do you do For Fun?

I love sports, watching or playing, but I’d much rather be playing. My favorite being Ultimate Frisbee and Basketball. I am also taking a marathon class next semester, and I’m really excited about it. I recently acquired a desire to mess around on Photoshop, which I believe will help me later on.

do you Have any advice For your Fellow interns?

Learn as much as you can because you’re going to have to compete with me!

aaF-Br Past Presidents UNITEOn December 8, AAF-Baton Rouge Past Presidents gathered to discuss the past, present and future of our organization. The 13 former leaders in attendance focused discussions on ways to streamline and clarify the top three club awards: The E.A. “Pete”

Goldsby Silver Medal Award, The President’s Service Award, and the Ralph Sims Award honoring Achievement in Advertising Education and Mentoring. Joining current President Marielle Land-Howard and President-Elect Jason Feirman were current Past President Ace Bourgeois, and former past-presidents Elizabeth Perry, Toni Shinaberry, Gerald Bower, Lenore Roberts, Sandy Deslatte, Jerry Turk, Leslie Cole, Al McDuff, J.H. Martin, Gus Wales, Charlie East and Don Cassano. For more pictures from the event, go to our AAF-Baton Rouge page on Facebook (http://budurl.com/aafbrfacebook).

gutters & garland: A STRIKING PARTY!Sharp-dressed teams, creative themes, and a bowling pin in a pear tree. X-Design, Wright Feigley Communications, Rockit Science, Amedisys, Irby Moore/Champion/TriStar Graphics, Ink & Air/Gaupp-Wozniak Communications, Digital FX, AAF District 7 and IPC all rolled out their bowling skills to strike up the holiday spirit and raise funds for student AAF members. Sharp-dressed bowling pins made the perfect trophies for categories

like Best Dressed (a hot tie between X-Design and Wright Feigley Communications) and Best Team Name, taken by the Rockit Science crew. Thank you to everyone who partied and participated to make the first ever Gutters & Garland a huge success!

GET YOUR APP TOGETHERProfessional WorkshopAs technology continues to evolve and unite us, more and more consumers live their life on their phone. The media to know lies in the palm of your hand. Join digital expert Alessandra Lariu as she discusses the basics and guidelines to get an App completed. Her philosophy of design is to create work that is surprising, interesting or useful. “But especially useful. Useful is the new cool,” Lariu says.

Saturday, October 3, 2009 from 9:30 AM to 11:00 AM Lamar Advertising Office, 5551 Corporate Blvd., Baton Rouge $10 AAF-BR Members and AAF Students, $25 Non-Members

RSVP by September 28, 2009 at http://www.aafbr.org

www.aafbr.org

OCTOBER 2009

IN THIS ISSUE

School’s In!Perspective: President’s Message

We Want You…And Your TalentADDY® planning in full swing…

Fancy Meeting You HereDistrict 7 News

Hot For TeacherPublic Service / Diversity

Starving StudentsCollege Connection

Martin FlanaganXdesign, Inc.

AND MORE

DATES TO KNOWOctober 2, 11:30am

October Luncheon, Juban’s

October 3, 9:30amGet Your App Together,

Lamar on Corporate

October 8, 6:00pmThe A-B-Cs of AAF, Lamar on Corporate

October 15, 5:30pm13th Gate Social

Pastime Restaurant & Lounge

October 16-18Fall Board Conference, Huntsville, AL

October 20, 11:45amBoard Meeting, Business Report

October 22, 5:30pmMedia Madness Media Auction, Juban’s

November 6, 11:30amNovember Luncheon, Juban’s

November 17, 11:45amBoard Meeting, Business Report

December 3, 6:30pmADDY® 101, Lamar on Corporate

December 4, 11:30amDecember Luncheon, Juban’s

December 15, 11:45amBoard Meeting, Business Report

AlessAndrAlAriu

IT’S A SMALL WORLDCreative Director | McCann Erickson

With over 15 years international experience in advertising in Rio, London and New York, Alessandra Lariu will highlight some of the differences and similarities within each country’s markets.

Covering all aspects of the advertising industry, she’ll look at:

Education – getting in the industry and staying in itAgency structure – an overview on how ad agencies operateAgency/Client work relations and etiquette – the dos and don’tsInnovation and trends – what is around the corner

As SVP Digital Group Creative Director, Alessandra works primarily on MasterCard, General Mills, Kohls, Weight Watchers and Verizon. Before McCann, Ale worked at Agency Republic in London, four-time Agency of the Year, and before that Framfab/LBi. Her clients included O2, Baileys, Mercedes-Benz, BBC, Kodak, Orange, Epson, London Underground and several charities. Her work has won various awards and she has also been a judge for D&AD, the OneShow, ADDYs® and BIMA. All of this led her to realize that while technology makes the advertising world smaller, we still have to understand the differences that make market segments unique.

So, whether you are planning to work abroad or just curious about market differences, Ale will give you a broad view of where the ad industry has been and is heading.

OCT 2SPEAKER

OCT 3

When Marielle Land Howard was inducted as AAF-Baton Rouge President in June, she challenged the new Board with one of her favorite quotes: “You can’t control the length of your life, but you can control its width and depth.”-- Julio Melara. Marielle then set forth AAF-BR’s theme for the 2009-2010 year, “Brand Width,” and challenged the new board to take the club’s brand deep and wide. Never the type to back down from a challenge, the new board is taking the AAF-BR brand by storm, but in the process a few things had to wash away to make room for new growth.

�e first of these is the AAF-BR logo. While the current logo has a strong design, it gives the club more of a local focus rather than communicating that we are part of a much larger picture. Following the parent brand of the American Advertising Federation and “going national” was proposed and the newly elected Board of Directors enthusiasti-cally endorsed the plan. After all, you can’t get much wider than the width of the United States. While the club’s member-designed logo had served us well, the AAF-BR logo takes the club’s brand to the next level by:

Clearly demonstrating our role as a member of the national American Advertising Federation

Immediately identifying our club’s association with AAF

Allowing our club’s brand to “travel” with our members because it has a national recognition and prominence

Continuing the process that started with renaming our club AAF-Baton Rouge and offering our members the full power of the national brand.

And you all know what a logo change means–Rebranding. From stationary, to nametags, to the website, be on the lookout because the winds of change are blowing exciting changes your way!

BRANDWIDTH

CHRIS ROSE Times-Picayune ColumnistAuthor, 1 Dead in Attic

Upon his return to New Orleans on the Monday after Hurricane Katrina, Chris Rose began to cover the early stirrings of life in the streets and has stayed with that beat ever since, chronicling the city as it puts itself back together, shakes off its trauma, and tries to find footing as a viable community. �e Pulitzer Prize Board named him a finalist in the commentary category for his post-Katrina columns. In the chaotic aftermath of Hurricane Katrina, the people of New Orleans were scared and scattered about the country, grasping for meaning and searching for even a shred of hope.

Fortunately, they had Chris Rose. Writing for �e Times-Picayune, Rose gave his readers perspective and voiced their truths, offering insights and an emotional depth that news stories and photographs could not convey. Rose, is a frequent commentator for National Public Radio's Morning Edition and a writer/performer of several critically acclaimed stage shows in New Orleans.

SEPTEMBER 2009

IN THIS ISSUE

Brand Width

Chris RoseSeptember Speaker

PerspectiveA Message from the President

What’s Up 7?District 7 News

Steve St. Cyr Vivid Ink

Help Media Auction Reach Its Ghoul

AND MORE

DATES TO KNOW

September 11, 11:30amSeptember Luncheon, Juban’s

September 15, 11:45amBoard Meeting – Business Report

October 2, 11:30amOctober Luncheon, Juban’s

October 3, 9:30amYou Can Make an App for That,

Lamar on Corporate

October 8, 6:30pmAAF-BR 101, Lamar on Corporate











The American Advertising Federation (AAF),

headquartered in Washington, D.C., acts as the

"Unifying Voice for Advertising." Celebrating its

100th anniversary in 2005, the AAF is the oldest

national advertising trade association that

represents 50,000 professionals in the

advertising industry. The AAF has a national

network of 200 ad clubs located in ad communi-

ties across the country. Through its 215 college

chapters, the AAF provides 6,500 advertising

students with real-world case studies and

recruitment connections to corporate America.

The AAF also has 130 blue chip corporate

members that are advertisers, agencies and

media companies, comprising the nation's

leading brands and corporations. For more

information, visit the AAF's Web site at

www.aaf.org.

Baton Rouge

P.O. BOX 1707BATON ROUGE, LA 70821

Baton Rouge

AAF–BR WEB SITEwww.aafbr.org

AAF–DISTRICT 7 WEB SITEwww.7thaaf.com

AAF OFFICIAL WEB SITEwww.aaf.org

Also look for us on Facebook and LinkedIn!

FIND AAF ON THE WEB

Still high from the success of the 2009 Spring Convention, several AAF-District 7 Club of the Year Awards and the induction of our very own Curtis Vann as

AAF-District 7 Governor, 2009/2010 AAF-BR Board Members decided to move up the annual Board Retreat by 2 months rather than waiting until August. Held

in early June, the form at was also changed to include more strategic planning rather than just team building. All 22 members of the newly elected Board of

Directors were sworn in and given the green light to begin their many ambitious projects for the coming year.

STRATEGIC PLANNING

SEPT 11 SPEAKER

PAST PRESIDENTS UNITE!Past Presidents, be on the lookout for an updated e-mail

from Immediate Past President Ace Bourgeois. He’ll be sending information out to all of those wonderfully seasoned veterans of our club, asking for ways to make

our club the best that it can be. Ace is also planning our Annual Past Presidents Council Meeting and we hope you

all will make every effort to attend.

Printing compliments of

1391 Highland RoadBaton Rouge, LA 70802Phone (800) 375-0504 (225) 387-0504www.franklin-press.com




www.aafbr.org

OCTOBER 2009

IN THIS ISSUE







AND MORE




Lamar on Corporate












AlessAndrAlAriu







OCT 2SPEAKER

OCT 3








BRANDWIDTH




SEPTEMBER 2009

IN THIS ISSUE

Brand Width






AND MORE

DATES TO KNOW





Lamar on Corporate





























www.aaf.org.

Baton Rouge


Baton Rouge





FIND AAF ON THE WEB





STRATEGIC PLANNING

SEPT 11 SPEAKER










www.aafbr.org

OCTOBER 2009

IN THIS ISSUE







AND MORE




Lamar on Corporate












AlessAndrAlAriu







OCT 2SPEAKER

OCT 3








BRANDWIDTH




SEPTEMBER 2009

IN THIS ISSUE

Brand Width






AND MORE

DATES TO KNOW





Lamar on Corporate





























www.aaf.org.

Baton Rouge


Baton Rouge





FIND AAF ON THE WEB





STRATEGIC PLANNING

SEPT 11 SPEAKER







Also look for us on Facebook, LinkedIn and Twitter!


headquartered in Washington, D.C., acts as

the “Unifying Voice for Advertising.” More than

100 years old, the AAF is the oldest national

advertising trade association that represents

50,000 professionals in the advertising

industry. The AAF has a national network of

200 ad clubs located in ad communities across

the country. Through its 215 college chapters,

the AAF provides 6,500 advertising students

with real-world case studies and recruitment

connections to corporate America. The AAF

also has 130 blue chip corporate members

that are advertisers, agencies and media

companies, comprising the nation’s leading

brands and corporations. For more information,

visit the AAF’s website at www.aaf.org.

Documents

AAF-BR January 2010 Newsletter