View
7
Download
0
Category
Preview:
Citation preview
Visioneering the meetings of the future
Mark Cooper, IACC
1
2
Innovation relies on managed serendipity –The ability to leverage the productive collision of PEOPLE and IDEAS through the right tools and the right PLACES.
3
What we will look at today.
A little background on myself and IACC
An overview of the meeting room of the future initiative
Review the key findings from the research
Look at trends in food and beverage & address the chef!
Look at inspiring new environments
Consider how tech and AV is effecting meetings
4
Website: Slido.com
Event Code: IACCAAP
5#IACCAAP
6
IACC Fast facts.
1981
>300 venues
25 countries
1% share
Unique
#IACCAAP
7
Meetingrooms
Food &beverage
Recreation
Fitness
Technology
Typical.
Guest Rooms
Guestrooms
Food &Beverage
Recreation
Fitness
Technology
Meetings
Vs.
#IACCAAP
8
Most Popular. Why?Image source: The Guardian
9
Group DiscussionsIn five years time, what do we foresee will be the significant changes we will see in;
How people will learn at conferences & meetings ?
Tech & how delegates communicate/collaborate ?What will meeting spaces look and feel like ?
Food & beverage ?Website: Slido.com Event Code: IACCAAP
10
Let’s look at the 2017 trends, from a planner perspective.
#IACCAAP
11
250 respondents from five
continents
We looked for geographical and
generational divides
We asked if venue marketing practices aligned with buyers
priorities?
Good distribution of planners across
corporate, association and
government meetings
IACC meeting room of the future.Survey background.
Meeting planner survey:
#IACCAAP
12
Bringing together the brightest minds in the industry.
IACC members Meeting planners
Industry experts Suppliers
#IACCAAP
13
Key findings.
Meetings now and in the future
Educational objectives remain
critical, but personalised
experience gains traction
Younger Gen’s becoming larger
part of delegate pool and influencing.
Old formats won’t cut it!
80% of planners report their role involves more
experience creation, up 5%
on last year
#IACCAAP
14
Availability of high quality broadband is critical in meeting venues
Meeting room acoustics impact the overall quality of the meeting/conference
Meeting room lighting impactsthe overall quality of the
meeting/ conference
It is important to have collaborative spaces outside of
the meeting room for informal gatherings at my meeting venues
It is important to have the flexibility to change layouts
in meeting rooms
I am looking for different meeting space elements today than I was two to five
years ago
6.3
6.4
8.2
8.3
8.7
8.8
9.2
#IACCAAP
15
Key findings.
Meetings now and in the future
20% of respondents
report they expect increased
pressure to stay ahead of the curve
with latest & greatest tech
28% of planners indicate an increased
emphasis on providing stronger ROI measurements
79% of planners say nutritional info
should be displayed on food
stations
#IACCAAP
16
Planners told us what really matters!
Availability of high quality broadband is critical in meeting venues
Meeting room acoustics impact the overall quality of the meeting/conference
Meeting room lighting impactsthe overall quality of the
meeting/ conference
It is important to have collaborative spaces outside of
the meeting room for informal gatherings at my meeting venues
It is important to have the flexibility to change layouts
in meeting rooms
I am looking for different meeting space elements today than I was two to five
years ago
It is important to have outdoor meeting facilities when choosing
a meeting venue6.3
6.4
8.2
8.3
8.7
8.8
9.2
#IACCAAP
17
Flexibility is key
18
Key findings.
Breaks & meals
Productive meal service in the day to allow delegates to check in with the office and family
as well
Continuous refreshment break
stations with interactive breaks,
merging refreshments with
teambuilding
More space outside of the meeting room
for informal gatherings over food
and drink service
More time for Breaks and networking
Food service that supports various delegate networking sessions is important
#IACCAAP
19
20
Key findings.
Breaks & meals
Planners split between shorter
breaks more often or longer breaks, more
networking time!
Food and beverage
offerings directly link to attendee satisfaction and the personalized
experience
Increase in the number of requests to
accommodate allergies, personal
eating plans or preferences
Lack of accommodation for dietary needs is the top issues
planners encounter with
venues!
Food service that supports various delegate networking sessions is important
#IACCAAP
21
Demands are effecting us today!
#IACCAAP
22
Finding a meetings focused venue.
Gluten free no longer a exceptional request
Food labelling on conference buffets becoming more common
75% of staff given allergy training. Enough?
!!!
#IACCAAP
23
Informal, flexible and grasingstyle dining.
#IACCAAP
24
No more signing bar checks!
#IACCAAP
25
Bringingexperiencesto the table
Download your copy of the IACC Trends in Nutrition Delegate Wellbeing at IACCmeetings.com
#IACCAAP
27
Key findings.
Physical meeting space and design
A noticeable trend in creating venues which emulate a homely setting
A number of respondents believe the space outside of
the meeting room is as important as the space
inside
Spaces must facilitate more conversational
delivery, not content driven
#IACCAAP
28
30
31
More informal breakout spaces.
#IACCAAP
33
Key findings.
Communications and Connections
Responders not entirely sure what to expect from VR.
Highest cost is keynote. When it
becomes more affordable to bring a hologram keynote, this tech will take
off
Lower number implemented
conference apps in 2017. A trend?
#IACCAAP
A clear link between collaborative tech and engagement reported from planners.
Key findings.
2017 Trends in Meetings Technology
58% of meeting organisers wont shortlist a venue with no internet
performanceguarantee
72% of planners say free or affordable
broadband will be critical in next 5
years
Security of data will be more
important in future
#IACCAAP
Are we giving Meetings Internet the respect it deserves?
And does the venue truly understand the significance?
We rely on internet more than we think….
It’s no longer just about Speed Mbps.
Speed-checker Apps a good start!
It’s about the venue infrastructure – Access Points
Its about the age of the equipment –two year rule
#IACCAAP
Internet Infrastructure Effectiveness of distributing the bandwidth throughout a venue
Planners cannot evaluate the same as other services or facilities.
Location of Access points key, indoors and outdoors.
Newer Access Points take more people
Audience collaboration needs bandwidth
#IACCAAP
Venue Internet Guides are starting to appear
Until now, we have never tended to search by Wi-Fi capability
Download your copy of the IACC Internet Guide at IACCmeetings.com
#IACCAAP
45
Summary and findings.
Well designed, dedicated meetings focused spaces are essential
Meetings needing to be well supported by knowledgeable staff
Meeting planners will need to be aware of which meeting environment will best match their organisation’s culture
Technology must be easy to integrate and just work!
#IACCAAP
46
Questions and answers.www.IACCmeetings.com
47
Questions and answers.www.IACCmeetings.com
Website: Slido.com Event Code: IACCMPI
48
Meeting venue types that are delivering new meeting spaces
Corporate
Commercial
Academic
Day venue
49
Corporate.
Dedicated environments
High quality
Often exclusive
Ownership investment
50
Commercial.Dedicated meeting rooms
No distractions
Skilled and motivated staff
Loyal client base
Accessible location
51
Group DiscussionLet’s lay bare our greatest challenges and consider how venues and planners can deliver great culinary experiences!
How can we ‘eat for energy’ ?How can venues be proactive in offering
healthy food options ?How can we manage dietary needs better
Delegates 2 planner 2 Venue ?What have you done that has had a great
impact on your events ?Website: Slido.com Event Code: IACCAAP
52
Academic. Learning focused
Ideal for training
Brand adds kudos
Technology and connectivity
53
Day venues.
Use multiple accommodation types
City location
Public transport
Dedicated meeting rooms
54
Key findings.
Meetings now and in the future
75% of respondents report experience
creation will become more important
Only 23% of respondents would prefer to outsource meeting elements
Access to interactive technology will gain
more importance than current top priority of
flexible space
55
Q&A Slide Share Polling
56
Questions for our panel of experts
What culinary is new and exciting? ?What barriers are there to more creativity ?
Is it possible to go too far with healthy options ?What have you done that has had a great
impact on your event ?
Recommended