Abc Social Media Pres 611

Getting Social with Social Media

Connecting with industry members to grow your networking opportunities

Who is Green Gorilla Marketing?

Tamara Bernadot Over 25 years of Retail Experience

Over 12 years on Internet Marketing Experience

Strategic Team Member of 3 successful Start-ups

Brand Manager & Social Media Consultant

Over 20 years in the IT Industry

Over 15 years of Internet Marketing Experience

Entrepreneur, Trainer, Speaker & Coach

Social & Digital Media Consultant

Catherine Tryon

What We Will Discuss Tonight

How you can use social media to:

Get Connected

Build Your Business

Social Media: A Whole New World

Now What?

Are You Connected?

Social Media Overview 500+ Million Active members 700+ Billion minutes are spent on facebook, every month20 Million apps installed daily (mobile is the next big thing)Average user has 130 friendsAverage user connected to 80 pages, groups and events

200+ Million Users 40 Billion Tweets 140 Million Tweets per dayNearly 1 in 5 Internet users age 25-34 use Twitter 500,000 accounts added, daily

100 Million+ Members 1 Million new members every week 17.8 Million belong to Groups 1.2 Million comments and posts to groups each week 1 Million companies have a page

How Does It All Connect?

www.facebook.com

Your Facebook Fan PageCreate a Fan Page and invite your current friends & clients to join-

This is a great way to Nurture your current clientele. Lowest hanging fruit!

Choose the category that best fits your business and Complete your Page Information

Facebook Fan PageComplete the INFO portion of the page:

Use words that clients would use to search for you on Google!Be sure to include your phone #, website, email addressGoogle LOVES Facebook You love to be found

Upload Photos:A picture is worth a Thousand Words!Showcase your talents Where are you looking right now?

Be active on your Page:Be engaging & relevantRespond promptlyGive credit where credit is due!

www.twitter.com

I just don’t get this Twitter Thingy.

What is Twitter?

Think of it as a Text Message to your followers!

Many Tweets Answer the question:What are you doing?/Did you Know?

Can include Links to articles, websites, pages, etc.140 Character Limit

A 3 Step Approach

1. Create

2. Follow

3. Engage

Create A Twitter Account

Choose Your Twitter Name (your Handle)@ Your-Twitter-NameCreate a Profile with Link to your site

Customize your Profile BackgroundUpload YOUR picture-not a logo but a real faceClick “Settings” & then“Design”Choose from pre-loaded Options or Upload your Logo

Follow & Be FollowedUse the “Who to Follow” button

You follow me, I’ll follow you mentality

Choose Like-minded Tweeters to Follow Not a popularity contest

www.Twellow.comSearch by CategorySearch by Location-Twellowhood

Ask your Facebook Fans to Follow you

Say Something!Now it’s time to TweetKeep messages Short & Sweet (140 characters)

Relevant and to the point

Use Links Bit.ly is a great URL shortener

Don’t have much to say? Retweet other Tweets-It’s easy! Just hit the Retweet button!

Tweet Often—Easy to get lost in the crowd of Twitterers

www.linkedin.com

Try to get your profile 100% complete as soon as possible

Reduces the chance people view you as a casual user

Upload a Professional Photo of yourself. This is your business image you want to portray

Don’t use logo or image Different audience than Facebook

Make your profile Public so you can be found!

Getting Started

Search for and connect with people that you know

Check for former colleagues, classmates, and business friends using the people search feature

Send an Invite and **Make Sure That You Create A Personal Note and DO NOT use the standard LinkedIn message!!!!**

Using LinkedIn to get Connected

LinkedIn

Navigating LinkedIn

Groups

Join or create groups within your professional and personal interests.

LinkedIn GroupsJoin Groups related to Associations you belong to

Join Groups related to your interests

Can’t find the Group you want? Create your own and invite Connections to join

Shortcut ToolsManage your Facebook, Twitter & LinkedIn accounts from one place:HootSuite.com

Also try:Tweetdeck.comPing.fm

Thank you for your time this evening.

I will post this presentation on my LinkedIn Page You can download it from there. OR

Email me and I will be happy to send it to you!

Best of Luck to you in the Social Media World!

I invite you to connect with me:

www.Facebook.com/GreenGorillaMarketing

@GotGreenGorilla

http://www.linkedin.com/in/tamarabernadot

www.GreenGorillaMarketing.comTamara@GreenGorillaMarketing.com

608-320-5256

Tamara Bernadot