Agricultural Produce Marketing

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Agricultural

ProduceMarketingImporatnce,Problems, Lines of Improvement

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Characteristics

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Physical Process

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Market PricingMechanism

• Understanding the pricingmechanism according to the law

of Demand and Supply.• Need of producer for cash.

•  The Dealer who acts as the

intermediaries.• Competition among Dealers.

•

Prices vary depending up on the

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Importance

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Importance

Increase inFarmer's

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Problems

• Lack of organization.

• Superfluous middlemen

• Forced Sales.

• Multiplicity of MarketCharges.

• Multiplicity of weights &

Measures.

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Problems

• Malpractices in the Market.

• Means of Transportation not well

developed.• Absence of grading and &

standardization of Products.

• Lack of Financial facilities atcheaper rates.

•

Lack of Information regarding

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This Presentation isby….

MohitPanveli

NishaSinghRajawat

KaranSinghania