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Air Liquide
in Middle East & Africa
元 team
• Facts & figures
• Middle East
• Africa
• Establishment strategy
World leader in gases for industry, health and the environment.
Air Liquide: a world leader
Turnover: 12 billion
22% market share
43,000 people in 75 countries
Financial specificities:
40% of shareholders are private
Capital intensive industry
Facts & figures
World leader in gases for industry, health and the environment.
Facts & figures
The different trades of the company
Large industries > plants directly connected to pipes
Industrial customers > Sales of bottled gas and gas liquid
Healthcare > medical gas / therapy gas
Electronics > pure gases (semiconductor, photovoltaic)
Related activities > specialty chemicals, welding, diving,…
World leader in gases for industry, health and the environment.
Main competitors:
Strengths and strategy:
Strong presence in Europe (especially Western Europe)
Strong presence in Asia (No. 2 in Japan)
Strategy: racing for new geographical areas and different fields.
Facts & figures
World leader in gases for industry, health and the environment.
Middle East
Characteristics:
Low demography
High purchasing power
Oil & Gas oriented
Air Liquide’s development:
Mostly recent (last 10 years)
Based on large industries
World leader in gases for industry, health and the environment.
Characteristics:
High demography
Low purchasing power
Raw material oriented
Africa
Air Liquide’s development:
Historical zone (colonies) + recent development
Based on industrial customers and healthcare
World leader in gases for industry, health and the environment.
Establishment strategy
Air Liquide golden rules:
Be open, curious, travel, meet local people.
Have locals in the Board of Directors
Relationship with the IFRI, the Chamber of Commerce in Paris, embassies, missions economiques
Few expatriates
sets up gradually (easier to leave in necessary)
World leader in gases for industry, health and the environment.
Establishment strategy
Specific challenges
Electricity consumption
Local financial resources
Human resources
No need a lot of space
World leader in gases for industry, health and the environment.
Establishment strategy
Few failures:
Mexico: poor internal analysis + external condition (devaluation)
In other countries (Algeria, China, Iran, ...): threw out
World leader in gases for industry, health and the environment.
Thank you for your attention!
Any questions?
元 team
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