Alden Burns Tyler Egan Tyler Lieb

Alden BurnsTyler EganTyler Lieb

What Makes YPT DifferentNot traditional gymDifferent amenities

40 yard strip of turfAll free weights except for one machineFocus on safety

“The traditional gym system is broken!! The average gym “workout” is either too boring to keep you motivated, or borderline hazardous to your health with little to no supervision or “trainers” trying to turn you into a stunt devil! We feel this is unethical and just downright wrong!”

About the GymPersonal training for athletes focusing on

Injury reductionSpeedPowerStrengthConditioning

Sport-specific training with a personal trainerAthletes are closely supervised for intense 60– 90

minute workout

About the Gym (Cont.)Adult fitness training focusing on

Weight lossConditioningFunctional StrengthMobility/FlexibilityMaintenance

Workout is unique to your needsA trainer is always present with you

The WorkoutSport

Performance Soft Tissue (Foam Rolling) Corrective Stretch Warm-up/Activation Movement Training Core Training Plyo/Med Ball Explosive Power Functional Strength

Training Conditioning

Adult Fitness• Soft Tissue (Foam Rolling)

• Flexibility

• Active Warm-up

• Core Training

• Power

• Functional Strength Training

• Conditioning

The ProblemLow membership due to:

High price Poor marketing techniquesTraditional gyms still more preferred

Research ConductedTalked to OwnerLooked at surrounding gym’s prices Researched area demographicsResearched similar gyms throughout the country

What we’ve Learned from the OwnerHas tested various ways on how to operate the

gymGroup sessionsOne-on-One Individual training – more traditional

Trying to model his gym after Mike Boyle Strength and Conditioning

What we’ve Learned from the Owner (Cont.)Social Media Usage

Facebook, TwitterNot optimized

Marketing TechniquesNo major advertising doneOwner used to do a radio segment once a week for

educational purposes, not promotion$89 one-month trial, not promoted effectively

Surrounding Gyms and PricesLarge, nationally known gyms:

Snap Fitness: $35/monthPlanet Fitness: $100/yearAnytime Fitness: $35/monthWork Out World: $20/month

Local GymsG’s Fitness: High School Gyms: Free to students, $150/year

DemographicsLocal most popular sports

LacrosseFootballSoccerBasketballBaseball/Softball

Demographics (Cont.)New London County: Median Income: $92,500

Demographics (Cont.)New London County

Similar GymsMike Boyle Strength and Conditioning, Boston, MA

http://www.bodybyboyle.com Athlete’s Performance, Phoenix, AZ

http://www.athletesperformance.com http://www.yuhasperformance.com

Research Still Needed Contact and interview Mike Boyle

How his business runs Advertising Techniques How his gym became so successful

Interview Tim Yuhas again Membership numbers from Yuhas Performance Training Gym’s most popular sports Why he thinks adults go to his gym

Interview other small gym owners Membership numbers Advertising techniques

Questions?

Pictures Work’s Citedhttp://www.theday.com/Assets/images/1124yuhas.

jpghttps://www.facebook.com/YuhasPerformance http://www.claritas.com/MyBestSegments/Default.j

sp?ID=20&menuOption=ziplookup&pageName=ZIP%2BCode%2BLookup

http://joelauzon.com/wp-content/uploads/2010/08/MBSC_600w-e1282058913878.jpg

http://www.craigliebenson.com/wp-content/uploads/2012/03/AthletesPerformance.jpg.jpg