Alex’s Lemonade Stand Case Study by Shersy Benson
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- Alexs Lemonade Stand Case Study by Shersy Benson
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- To raise money and awareness of childhood cancer causes,
primarily research into new treatments and cures.To encourage and
educate others, especially children, to raise money for childhood
cancer by holding their own Alex's Lemonade Stands.To expedite the
process of finding new cures and bringing them to children with
cancer now. Mission Statement
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- Annual Budget 2008-2009 Annual Revenue & Expenses Fiscal
Year Starting: June 1, 2008 Fiscal Year Ending: June 1, 2009
Revenue Total Revenue $6,790,666 Expenses Total Expenses
$5,388,996
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- Medical Research Budget: $5,000,000 Population Served: Children
and Youth (infants - 19 years.) To fund the top childhood cancer
research projects. One area that ALSF especially likes is seed
funding so that our money can be leveraged into larger funding
using the preliminary data generated from our funding. Another area
of interest is to fund infrastructure in clinical trial programs so
that the sickest children can get the treatments they need quicker.
We have many examples of success including researchers that have
been able to leverage our seed funding into funding as much as 10
times our funding level. We have also seen examples of children
getting enrolled in needed clinical trials quicker.
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- Technology- for the cure AND for the nonprofit Utilized to
track and maintain thousands of records, donations, volunteers and
fundraisers
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- Fundraising Pages
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- Social Networking Platforms
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- Database Management System
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- Business Processes How does it work?
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- Grassroots outreach
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- Volunteer Utilization (27k annually- over 100k total)
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- Streamlined high-touch campaigns
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- Fundraising Ideas
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- Just like Alex, you can hold your own lemonade stand
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- Or sell your old stuff, if that is your plan! Yard Sale
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- Collecting change is quite simple too
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- Or share Alexs story while celebrating you!
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- Run, bike or swim for the cure
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- Or make your special day mean even more!
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- Cookies, brownies and cupcakes are always a hit
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- Or set an online goal and fundraise for it!
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- Whether you choose from this list or have your own idea in
mind
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- You are helping us fight childhood cancer, one cup at a
time!
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- Management Decisions Family ties from the beginning
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- Executive Directors Liz & Jay Scott, Alexs parents They
utilized their own connections and resources to build the
nationwide organization
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- SWOT Analysis Strengths, Weaknesses, Opportunities, &
Threats
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- Strengths & Opportunities Strengths Cause is universally
liked Compelling needs High-tech for younger generations
Streamlining inclusiveness interactive Opportunities Partnering
with major fads (ex: Twilight) New technology Outreach to all
childrens hospitals
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- Weaknesses & Threats Weaknesses Brand recognition
Everything is digital Low revenue per fundraising event Need many
people to keep data management accurate and monitored Threats 67
medical research nonprofits 168 Childrens nonprofits No
old-fashioned ways to give Freedom and individualizing of campaigns
The cure (Best reason to close)
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- Continue the momentum Business Solutions
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- Solutions for the future Text to donate signs provided for
lemonade stands Implement automated editing and censorship on
personal web pages Automated merchandise sales and shipment
Integrated and automated donor/ data management system Skype/ Live
cam lemonade stand for video files/media
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- Conclusion Nonprofit Overview Business Process Technology
Management Decisions SWOT analysis
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- ?????? Questions
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- Why use high touch campaigns?
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- What is the best method to organize data for this
nonprofit?
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- References www.guidestar.org www.Alexlemonadestand.org IRS-990
208, 2009, 2019
http://www.thenonprofittimes.com/article/detail/high-tech-and-high-touch-
how-one-helps-the-other-2794 Business Process Management Journal
ISSN: 1463-7154