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ANALYSIS - 1 DATA TABULATION AND INTERPRETATION
Q. 1. GENDER WISE DISTRIBUTING OF POPULATION
GENDER %
MALE 70
FEMALE 30
INTERPRETATION: -
Out of total sample of 100 people, 70% of the respondents were male and 30% of the respondent
were female.
MALE 70%
FEMALE 30%
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Q. 2. AGE WISE DISTRIBUTING OF POPULATION
AGE %
16
INTERPRETATION: -
Out of total 100 respondents, 27% were less than 30 years, 25% were between 30-40 years, 32% were
between 40-50years and 16% were above 50 years.
27
25
32
16
AGE%
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Q. 3. ORIGIN WIE DISTRIBUTION OF POPULATION
ORIGIN % OF RESPONDENTLOCAL 84
MIGRANT 16
INTERPRETATION: -
Out of total sample 84% of the people were local and 16% were from other states.
84%
16%
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Q. 5. EDUCATIONAL QUALIFICATION WISE DISTRIBUTION OF POPULATION
EDUCATION %
UG 4
GRADUATION 45
PG 51
INTERPRETATION: -
out of the samples taken only 4 were under graduates, 45 were graduates and 51 were post graduates.
UG 4%
GRADUATION 45%PG 51%
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Q. 6. ORGANISATION WISE DISTRIBUTION OF POPULATION
EMPLOYEE OF %
CENTRAL GOVT. 22
STATE GOVT. 46
SEMI GOVT. 32
INTERPRETATION: -
out of the samples taken 22% were employee of Central Govt., 45 were State Govt.Employees and 32%
CENTRAL GOVT. STATE GOVT. SEMI GOVT.
22
46
32
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were semi government employees.
Q. 7. PAY SCALE WISE DISTRIBUTION OF POPULATION
PAY SCALE %
12
INTERPRETATION: -
0 5 10 15 20 25 30 35 40
38
31
19
12
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38% people had the pay scale below Rs.10000, 31% of the respondents had the pay scale between
Rs.10000-15000, 19% had the pay scale between Rs. 15000-20000 and 125 had the pay scale
above Rs.20000
Q. 8. INVESTMENT OBJECTIVE OF THE RESPONDENT
INVESTMENT OBJECTIVE SCORE
TAX SAVING 311
RETURN 270
SAFETY 277
LIQUIDITY 144
TAX SAVING
RETURN
SAFETY
LIQUIDITY
0 50 100 150 200 250 300 350
311
270
277
144
Score
InvestmentO
bjective
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INTERPRETATION: -
Tax Saving got maximum points as the investment objective i. e. maximum people ranked it as 1st
investment objective
safety was found to be as the 2nd most important investment objective
Return was ranked 3rd by maximum people.
Liquidity was ranked 4th by maximum people
RANK WISE DISTRIBUTION OF TAX SAVING AS OBJECTIVE
RANK TAX SAVING AS MOTIVE (%)
1 47
2 29
3 12
4 12
INTERPRETATION: -
out of the samples taken 22% were employee of Central Govt., 45 were State Govt.Employees and 32%
were semi government employees.
1 10%
2 20%
3 30%
4 40%
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RANK WISE DISTRIBUTION OF RETURN AS OBJECTIVE
RANK TAX SAVING AS MOTIVE (%)
1 22
2 31
3 42
4 5
INTERPETATION
22%
31%
42%
5%
1
2
3
4
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22% respondents ranked return as 1st investment objective, 31% ranked 2nd,
42% ranked 3rd and 5% as rank 4th
RANK WISE DISTRIBUTION OF SAFETY AS OBJECTIVE
RANK SAFETY AS MOTIVE (%)
1 28
2 313 31
4 10
INTERPETATION
1 10%
2 20%
3 30%
4 40%
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28% respondents ranked 1st the safety objective, 31% ranked 2nd,
31% ranked 3rd and 10% ranked it as 4th
RANK WISE DISTRIBUTION OF LIQUIDITY AS OBJECTIVE
RANK LIQUIDITY AS MOTIVE (%)
1 32 10
3 15
4 72
10%
20%
30%
40%
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INTERPETATION
03% respondents ranked 1st the Liquidity objective, 10% ranked 2nd,
15% ranked 3rd and 72% ranked it as 4th
Q. 9. INVESTMENT AVENUE IN ORDER OF PREFERENCE
SCORE
PF 706
MF 480
SS 487
FD 453
STOCK MARKET 331
GOLD 349
INSURANCE 459
REAL ESTATE 337
PREFEREDINVESTMENT AVENUE
200
300
400
500
600
700
800
MFFD
GOLD REAL ESTATE
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INTERPETATION
03% respondents ranked 1st the Liquidity objective, 10% ranked 2nd,
15% ranked 3rd and 72% ranked it as 4th
RANK WISE DISTRIBUTION OF PF
RANK PF %1 66
2 7
3 8
4 8
5 3
6 0
7 7
8 1
PFMF
SSFD
STOCK MARKETGOLD
INSURANCEREAL ESTATE
0
100
1 2 3 4 5 6 7 80
10
20
30
40
50
60
70
80
Column C
Column B
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INTERPRETATION
66% of the respondents ranked PF as 1st, 7% as 2nd, 8% as 3rd, 8% as 4th, 3% as 5th, 0% as 6th, 7%as 7th and 1% ranked it as 8th
RANK WISE DISTRIBUTION OF MF
RANK PF %
1 3
2 11
3 31
4 14
5 14
6 17
7 6
8 4
1 2 3 4 5 6 7 80
5
10
15
20
25
30
35
Column B
Column C
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INTERPRETATION
03% of the respondents ranked MF as 1st,11% as 2nd, 31% as 3rd, 14% as 4th, 14% as 5th, 17% as 6th,
6% as 7th and 4% ranked it as 8th
RANK WISE DISTRIBUTION OF SAVING SCHEMES
RANK SS %
1 5
2 27
3 7
4 19
5 18
6 8
7 9
8 7
10
15
20
25
30
Column B
Column C
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INTERPRETATION
05% of the respondents ranked SS as 1st,27% as 2nd, 7% as 3rd, 19% as 4th, 18% as 5th, 8% as 6th,
9% as 7th and 7% ranked it as 8th
RANK WISE DISTRIBUTION OF FD
RANK SS %
1 5
2 13
3 18
4 17
5 16
6 11
7 12
8 8
1 2 3 4 5 6 7 8
0
5
8
10
12
14
16
18
20
Column B
Column C
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INTERPRETATION
05% of the respondents ranked FD as 1st,13% as 2nd, 18% as 3rd, 17% as 4th, 16% as 5th, 11% as 6th,
12% as 7th and 8% ranked it as 8th
RANK WISE DISTRIBUTION OF STOCK MARKET
RANK SM %
1 2
2 12
3 10
4 7
5 8
6 15
7 13
8 33
1 2 3 4 5 6 7 80
2
4
10
15
20
25
30
35
Column B
Column C
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INTERPRETATION
02% of the respondents ranked SM as 1st,12% as 2nd, 10% as 3rd, 7% as 4th, 8% as 5th, 15% as 6th,
13% as 7th and 33% ranked it as 8th
RANK WISE DISTRIBUTION OF GOLD
RANK GOLD %
1 3
2 6
3 5
4 15
5 18
6 14
7 25
8 14
1 2 3 4 5 6 7 8
0
5
15
20
25
30
Column B
Column C
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INTERPRETATION
3% of the respondents ranked GOLD as 1st,6% as 2nd, 5% as 3rd, 15% as 4th, 18% as 5th, 14% as 6th,
25% as 7th and 14% ranked it as 8th
RANK WISE DISTRIBUTION OF INSURANCE
RANK INSURANCE %
1 3
2 6
3 5
4 15
5 18
6 14
7 258 14
1 2 3 4 5 6 7 80
5
5
10
15
20
25
30
Column B
Column C
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INTERPRETATION
7% of the respondents ranked GOLD as 1st,20% as 2nd, 14% as 3rd, 13% as 4th, 9% as 5th, 14% as 6th,
13% as 7th and 10% ranked it as 8th
RANK WISE DISTRIBUTION OF REAL ESTATE
REAL ESTATE %
1 3
2 6
3 5
4 15
5 18
6 14
7 258 14
1 2 3 4 5 6 7 80
10
15
20
25
30
Column B
Column C
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INTERPRETATION
7% of the respondents ranked REAL ESTATE as 1st,4% as 2nd, 7% as 3rd, 7% as 4th, 14% as 5th,
20% as 6th, 1% as 7th and 22% ranked it as 8th
Q. 10. EXPECTED RETURNS FROM VARIOUS INVESTMENT AVENUES
INVESTMENT AVENUE EXPECTED RETURNS
PF 9.57
MF 23.21
SS 8.94
FD 10.72STOCK MARKET 37.56
GOLD 14.78
INSURANCE 15.79
REAL ESTATE 49.51
1 2 3 4 5 6 7 80
5
30
40
50
60
DRETURN
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INTERPRETATION
It was found that people expect maximum return from real estate, followed by stock market and mutual
fund, people expected least return from saving schemes
Q. 11. RISK PERCEPTION OF VARIOUS INVESTMENT AVENUES
INVESTMENT AVENUE RISK PERCEPTION
STOCKS 3.49
BONDS 2.49
REAL ESTATE 2.02GOLD 2.08
PFSS
STOCK MARKETINSURANCE
0
10
20
INVESTMENT AVENUE
EXPECTE
1.5
2
2.5
3
3.5
4
RiskPerception
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INTERPRETATION
65% of the respondents invest when money is available 26% at the closing of the year, 9% at the beginning
of the month and only 2% invest at the end of the month
Q. 13. FACTORS INFLUENCING INVESTMENT DECISION
SCORECA 2.34
PEERS 2.5
NEWS PAPER 2.76
OTHER 2.43
INFLUENCE ON
INVESTMENT DECISION
Statrting of the MonthAs Money Available
0
10
20
PEERS
PAPER
OTHER
2.5
2.76
2.43
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INTERPRETATION
According to survey, news paper is the most influencing factor to them while making an investment
decision, followed by suggestions of peers, followed by other sources and suggestions of CA is the least
influencing factor
Q. 14. PREFERRED SOURCE OF INFORMATION
INFORMATION SOURCE %
MAGAZINE 13
TV 53
DAILY NEWSPAPER 37
FINANCIAL NEWSPAPER 48
INTERNET 44
CA
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8
2.34
.
DAILY NEWSPAPER
FINANCIAL NEWSPAPER
INTERNET
37
48
44
Column C
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INTERPRETATION
According to the respondents television is the most preferred source of information, followed by financial
newspaper and internet
MAGAZINE
TV
0 10 20 30 40 50 60
13
53
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