American Apparel LM WN AY

American ApparelLauren McCurdy, Whitney Napier, Amy Young

Overview American Apparel’s Past American Apparel Now Goals Our Social Strategy Campaign Schedule

American Apparel’s Past

American Apparel Now

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Goals

Short Term Long TermBuild brand awareness Increase sales

Improve brand image Increase brand loyalty

 Naturally Free

Facebook 1,585,717 likes 31,279 visits

For the future: Respond to consumers Pair with bloggers to create fashionand lifestyle content

Twitter Followers: 549,000 Following: 13,900

For the future: Follow back Always respond to comments and tag Surprise sales and rewards for followers

Instagram Currently at 1.3 million followers Following 57 accounts

For the future: Engage users with in-store photos Follow back Competition outlet

#naturallyfree: the competition

Competition Schedule

Campaign Schedule

June

• Announce Naturally Free Campaign

July

• Start User-Generated Content Competition

August

• Announce winners of competition

September

• Campaign closes and evaluation of success

Thank You!

Amy YoungEconomics BBA

August 2015 Graduate

Lauren McCurdyMarketing

May 2015 Graduate

Whitney NapierMarketing

May 2015 Graduate