Ampliflying Your Investment

PECHA KUCHA ASSIGNMENTCHRISTINE MA

AMPLIFYING YOUR INVESTMENT.

EVOLUTION OF THE MUSIC PLAYER

People love to surround themselves with music. Relax. Social events.

What is missing?

MISSING AUDIO PLAYER:

HINT: Popularity:

1980 – 1985.

Associated with: Hip-hop culture. Break-dancing.

BOOMBOX: The Stereo System.

Stereo system with two speakers and amplifier. Plays radio and cassette tape.

Image: Youth. Defiance – powerful

bass you can’t ignore

Extremes – ‘80s.

CURRENTLY TRENDING

‘80s influence today: Clothes - Nike Air

Mags (coming soon).

Food - Pepsi Throwback.

Movies - Smurfs.

MARKETING PLAN: PRODUCT

A business that sells custom and refurbished boomboxes.

I can: share the nostalgia and the fun of 1980s.

Restore the status an iconic symbol of the ’80s, a piece of history + a unique item.

CEO: BOOMBOX

BOOMBOX: THE STORE

Brick and mortar + internet.

Parts: chrome trim, retro/futuristic faceplates, visualizers, touchscreens..

Support youth (e.g. jobs, showcase art, sponsor youth events).

PERIPHERAL ITEMS

More profits + customer flow + support local art: Mix tape sales by and for customers with percentage

of sales going to store. Sell alt. mags, ‘zines, artwork.. Clothes + items: trendy, retro-cool.

PLACE

Online: Large reach.

Urban city: NYC, Toronto - Queen West, College Street.. Where the trend-setters

and music venues are. Yorkville.

Older consumers might prefer a quality, elevated-status image.

PROMOTION

Events: break-dancing, graffiti art, concerts.. Flyers.

Internet: Facebook, related forums, interactive boombox site, viral campaign..

Out-of-Home.

PRICE

Customizing/parts = $20 per piece unless it's a modern piece of technology.

Restored vintage and rare ‘boxes’ = $600-$2,000+.

“The BaseBox” (a modern-classic style that be customized) - $200.

TARGET AUDIENCE

Men: late 30s - late 40s: Lived through period. Nostalgia. Has money to spend.

Men: 20s-early 30s: Trendsetters. Music, art, social. Enjoys unique retro

novelty item.

ENVIRONMENTAL FACTORS

SOCIAL: Retro tastes – are the

’80s “in” now? Do older consumers

feel nostalgic enough to buy?

ENVIRONMENTAL FACTORS 2

TECHNOLOGICAL: Cassette players –not

popular anymore. People are used to

small mobile devices.

ECONOMIC: Can people afford to

buy an expensive antique/novelty item?

SWOT FACTORS: STRENGTHS.

Interests: Promoting art , learning about cultures, and helping others.

Resourceful, problem solver.

WEAKNESSES

Not an electronics expert. But I can hire trade

students – jobs for youth and low cost.

Have to get boxes for product supply.

THREATS

Society: Niche market. But “Magic Pony” and

“Sugar Mountain” are doing well.

Economics: Products can be very

expensive.

OPPORTUNITIES

Resurgence of old music format sales* (see note).

Few places offer this unique product and service.

BOOMBOX RELEVANCY ONLINE

Youtube: Boombox (ft. Julian Casablancas) – The Lonely Island (NSFW).

Youtube: bboy doing a pump it up routine – bboysleep. Dance Dance Revolution

Breakdance.

Art: The Boombox Project - Lyle Owerko Go to: PORTFOLIOS ->

THE BOOMBOX PROJECT

Books: High Fidelity – Nick Hornby.

FINAL WORDS

You bring the double Ds.

The BoomBox is charged and ready to go..