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Presentation by Luis Parada, Alderman of Finance of the Department of Santa Cruz, Bolivia.
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www.sicsantacruz.comwww.sicsantacruz.com
Agriculture Information and Communication System
SIC Santa Cruz
Mr. Jose Luis ParadaSecretary of FinanceDepartment of Santa Cruz
www.sicsantacruz.comwww.sicsantacruz.com
Bolivia• 11 million inhabitants • Superficie 1,1 million Sq/M (15 times Holland) • Lowest income in Latin America (US$ 1,200 /
capita)• High geographic and cultural diversity • Economy based in mining and agroforestry
Santa Cruz• Largest department of Bolivia • 3 million inhabitants • Produces 70% of the nation’s food production and
exports
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Key ICT indicators 201011 million people• Radio 100%• Mobile 70%• Fixed telephones
7%• Internet users 10% • Broad band users
1%• PCs 0,2%
Referencias
1906
1965
1978
1988
1995
2002
Social context and poverty
• Population increased from 100,000 to 2 millon
• 72% urbanized population
• 40% immigrants• 25% extreme
poverty levels
Mapa Histórico Santa Cruz de la Sierra
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Participation Santa Cruz 37% in national production
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Production area Santa Cruz 70% Bolivia www.sicsantacruz.comwww.sicsantacruz.com
www.sicsantacruz.comwww.sicsantacruz.com
Program objectives
Support small producers to increase their production, marketing and improved revenues
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GOBERNACIÓN
1.- MARKET PRICES
2.- AGROFORESTRY LIBRARY
3.- INPUTS AND EQUIPMENT
4.- ON-LINE EXTENSION SERVICES
PLATAFORMA WEB
Internet
Information services
PLATAFORMA WEB
SUB-GOBERNACIÓN
Producers, Traders and Consumers
Prices & questions via Mobile
Daily Radio program 300,000 listeners
Direct extension services to farmers via
Telecentres in 15 provinces
Internet InternetInternet
Radio FM - AM – O.C
Men
saje
de
Text
o
Pizarras,
Boletines, Listas
impresas,
Capacitaciones
Integrated use of ICT: Combining Radio, Mobile, Telecentres
www.sicsantacruz.com
www.sicsantacruz.com
REPORTERO DE MERCADO
RADIO
EXPERTOS
ADMINISTRADORDE CONTENIDOS
PROVEEDORES
Insu
mos
y
Her
ram
ient
as
Bibliografía y Consultas
Precios de Mercado
Información vía Internet
Información vía Internet
Información vía Internet
Información vía Radio
Mensaje Respuesta M
ansa
je C
onsu
lta
PRODUCTOR
APOYO DIRECTOPIZARRAS BOLETINESFOLLETOS
Santa CruzTrinidadCamiriCochabambaSucre
PLATAFORMA WEBInformación vía Internet
SUB-GOBERNACIÓN
TÉCNICOS EXISTENTES
TELECENTROS
ESQUEMA GENERAL DEL SISTEMA
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Partnership Government - IICDContribution Green economy – Local participation• Local actors define information needs• Feedback by farmers by mobile phone, SMS and chat• Collaboration extension workers government and producer organizations via network of provincial telecentres
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Contribution on Green economy – Social inclusion• Focus on relevant information for 300,000 small producers• Increase in income 10-20%• SIC Santa Cruz is a key reference for consumers• 500,000 consumers choose their products on the basis of price information via
radio
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Contribution Green economy - Environment• Bio-diversity and climate change programs• Smart integration of traditional and modern ICTs avoids high investment in
computers• Use of low-energy N-computing telecentres• Investment in maintenance and intensive use equipment
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Partnership Government - IICD
• Opportunity to develop a project for producers, department
and food security• Good cost-benefit: Low costs and high impact• Good advice and strict monitoring of activities
assisted to program to a success• Pilot project was a seed to develop into priority of
the departmental government• The program is already part of the multi-annual
budget and planning 2013-2017
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