Animales sin hogar animal shelter imc plan

Animales Sin Hogar

Vanja Dekic

Two fieldsAround 650 animals

Before and After

Step 1Customers and Prospects

CustomersPeople with petsPeople without pets

ProspectsPeople who will adoptCompanies

5 K RUN/WALK

Step 2

Estimating Value of Customers and Prospects

Description

Type Per PAX

Total PAX

Total Sales

Margin

Profit Total Value

People without pets

Customer $20 1500 30.000

30% $14 21.000

People with pets

Customer $15 800 12.000

30% $10.5 8.400

People adopting

Prospect $10 200 2.000 30% $7 1.400

Companies Prospect $500 15 7.500 30% $350 5.250

It is important to participate!!!

Customer Insight

I want to have a companion through life, so insteadbuying a dog I decided to adopt. They deservea second chance and it makes me feel good for savingan animal from shelter and giving it a warm home. It will be loved and cherished and never be left to mercy of the street again!

Messages and incentives

Step 3

Sweet spot

For…People with or without petsWho…feel compassionate and care about the better worldwithout sufferingOur Product is…lifetime of unconditional love, snuggling, eternal gratitude and tale wagingThat provides…happiness in one`s heart and satisfaction that you can make a difference in the worldUnlike…any other way money can buy, because money does not buy unconditional loveOur product… helps you make a difference and give exampleto the others

BIG IDEA!!!

Let`s run together through life!

Step 4

Return on Customer Investment

Customer group

Per PAX A

Profit 70%

Margin PAX A

Marcom investment

Per PAX B

Margin PAX B

Gain/Loss

ROCI

Peoplewith pets

$20 70% $14 $5 $30 $16 $5 100%

People with out pets

$15 70% $10.5

$5 $25 $14.5 $5 100%

People adopting

$10 70% $7 $3 $15 $8 $2 66.6%

Companies $500 70% $350 $200 $1500

$1150 $800 400%

Step 5Future Planning

Make it a tradition

Involve children early on

Questions???

COMENTS!!!

!!!BE A DONOR FROM AFAR!!!

You too can make a

difference!