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latest.passle.net
Antidote - An Intro to Passle
latest.passle.net
Passle turns busy experts into recognised thought leaders.
latest.passle.net
A Real Step Change in Behaviour
0.51 knowledge pieces per
professional per year
53 knowledge pieces per professional per
year
Current Methods
With Passle
latest.passle.net
A Real Step Change in Behaviour
0.51 knowledge pieces per
professional per year
53 knowledge pieces per professional per
year
Current Methods
With Passle
Without compromise on quality
latest.passle.net
One knowledge piece written every two years
0.51knowledge pieces per professional in
2014(A knowledge piece = a blog post, insight article or some other written content demonstrating the knowledge of a fee earner)
latest.passle.net
That’s a lot of knowledge left in the minds of some pretty clever people
latest.passle.net
Getting the experts in your firm to create content that demonstrates expertise can be very difficult
latest.passle.net
Passle makes it much easier for even the busiest business leaders to create content that demonstrates expertise
latest.passle.net
Case Study
latest.passle.net
The Fintech Collective: A Venture Capital Firm in NYC
latest.passle.net
They chose Passle to demonstrate their knowledge
latest.passle.net
To create a post just select text from an article you are reading and hit the Passle button
latest.passle.net
Then add your thoughts, ideas or opinion
Addyour
comment
latest.passle.net
You can also add tweets by other people to your post to give perspective
latest.passle.net
And a new post is created in just a few minutes
Your expert thoughts and opinion
Link back to original article
Title of post
Tweets of others
Highlighted text
latest.passle.net
Timely
Authentic Voice
Expert Led
A Law Example
Digestible!
latest.passle.net
The Fintech Collective have done this over 1,000 times in 1 year
latest.passle.net
The Fintech Collective have done this over 1,000 times in 1 year
Focus on your Niche
latest.passle.net
And they are already getting results – invited to talk at events
latest.passle.net
And they are already getting results – recognised as an industry leader
latest.passle.net
And they are already getting results – invited to sit on UK trade and investment panel
latest.passle.net
And they are already getting results … Meet Prince William!
latest.passle.net
The Impact of Passle …
20% Increase in Twitter Followers
latest.passle.net
latest.passle.net
56 thought leadership pieces by the senior leaders in the first two and a half weeks
latest.passle.net
You can then share the new content through a number of mediums to drive visibility
Passle Content
Shared on the Passle network
Feed into your
website
Share to your social networks
Generate newsletters
latest.passle.net
Building both Brands – the Company's and the Individual’s
latest.passle.net
Rank 2nd in Google
Building both Brands – the Company's and the Individual’s
latest.passle.net
Building both Brands – the Company's and the Individual’s
latest.passle.net
Passle turns busy experts into recognised thought leaders.
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