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© Automotive Parts Remanufacturers Association
Dr. Daniel C. F. Koehler
(Chairman of APRA Europe)
APRA European Symposium 2018
Budapest, 19 April 2018
APRA Europe Moving to the Next Level
Status, business view and future strategy
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association
▪ VITA DR. DANIEL C. F. KOEHLER
▪ ABOUT APRA
▪ CHAIRMAN‘s STRATEGY
▪ EU FUNDED RESEARCH PROJECT FIBEREUSE
▪ STAY UPDATED
27 May 2018
AGENDA
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 37 May 2018
VITA OF DR.-ING. DANIEL C. F. KOEHLER
▪ 2001 – 2005 University of Applied Sciences
(Schweinfurt): business engineer
▪ 2005 – 2006 Airbus Germany (Hamburg):
external consultant, A380 project
▪ 2007 – 2012 Fraunhofer Association (Bayreuth):
team lead, researcher, consultant,
PhD in engineering (Dr.-Ing.)
▪ 2012 – 2013 Mingjie Group (China):
Remanufacturing Manager
▪ Since 08/2013 Knorr-Bremse Systeme für Nutzfahrzeuge GmbH (Munich)
2013 – 2017: Director Remanufacturing
Since 2017: Vice President TruckServices Technical Solutions
▪ Since 06/2017 Chairman of APRA Europe
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association
▪ VITA DR. DANIEL C. F. KOEHLER
▪ ABOUT APRA
▪ CHAIRMAN‘s STRATEGY
▪ EU FUNDED RESEARCH PROJECT FIBEREUSE
▪ STAY UPDATED
47 May 2018
AGENDA
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 57 May 2018
EUROPEAN BOARD OF APRA
Dr. Daniel C. F. Koehler
Chairman
Knorr-Bremse
Systeme fuer
Nutzfahrzeuge GmbH
Germany
Peter Bartel
Vice Chairman
Circular Economy
Solutions GmbH
Germany
Nicolas Chauvière
CEVAM SA
France
Andrea Gobbi
Gobbi Spare Parts SPA
Italy
Jaroslaw Gora
ERA S.p.A.
Italy
Prof. Dr. Rolf
Steinhilper
University of Bayreuth
Germany
Søren Toft-Jensen
Elstock A/S
Denmark
Jirka Horvath
TRW Automotive
Czech s.r.o.
Czech Republic
Fernand Weiland
FJW Consulting
Germany
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 67 May 2018
MAIN POSITIONING
THE VOICE OF
REMANUFACTURING
SINCE 1941
APRA IS THE ONLY GLOBAL
ASSOCIATION THAT REPRESENTS
THE WHOLE AUTOMOTIVE
REMANUFACTURING INDUSTRY
We are representing:
Remanufacturers, Component Manufacturers, Car Manufacturers, Core Dealers,
Wholesalers, Scientific Research Institutions, Consultants & Services
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 707.05.2018
ACTING GLOBALLY FOR ITS MEMBERS
Headquarters
AMERICA
[NAFTA/LAM]
Regional Division
EUROPE
[EMEA]
Regional Division
ASIA
[ASIA/PACIFIC]
APRA Offices
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 87 May 2018
THE SUCCESS STORY OF APRA
▪ 1941 Foundation of APRA, California
▪ 1947 1st National Convention of APRA in Chicago
▪ 1949 APRA has 150 members
▪ 1960 1st APRA video explaining remanufacturing and benefits
▪ 1970 Annual Convention reaches 1200 attendance
▪ 1975 APRA has 600 members
▪ 1989 Foundation of APRA European Division
▪ 1991 50th birthday of APRA
▪ 2001 1st ReMaTec exhibition in Amsterdam
▪ 2008 1st APRA European Symposium in Warsaw, Poland
▪ 2011 Foundation of APRA Asia Pacific Division
▪ 2015 G7 summit: Remanufacturing is part of resource efficiency
▪ 2015 BIG R Show, 1350 attendance from 55 countries
▪ 2016 75th birthday of APRA; APRA has 1000 members
▪ 2017 ReMaTec exhibition reaches 3600 attendance
▪ 2018 Foundation of APRA European legal entity
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association
▪ VITA DR. DANIEL C. F. KOEHLER
▪ ABOUT APRA
▪ CHAIRMAN‘s STRATEGY
▪ EU FUNDED RESEARCH PROJECT FIBEREUSE
▪ STAY UPDATED
97 May 2018
AGENDA
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 107 May 2018
THE CHAIRMAN‘s STRATEGY
Member services and operations
Value proposition
APRA Europe legal entity
Member and customer visibility
Localization strategy
1
2
3
4
5
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 1107.05.2018
1 MEMBER SERVICES AND OPERATIONS
▪ Member benefits
- One direct contact person for European members
- Quick response times for members‘ requests
- Accelerated projects for APRA Europe
▪ APRA benefits
- Close cooperation with APRA in the past
- Experience with remanufacturing companies and processes
- Former head of the reman team at Bayreuth University
- Contacts with many of our members (and other)
- Professional, reliable and efficient work
▪ Contact: europe@apra.org
(Dr. Michael Haumann)
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 1207.05.2018
2 VALUE PROPOSITION
APRA PROMOTES AND DEFENDS
THE REMANUFACTURING INDUSTRY
APRA PROVIDES
GUIDANCE AND SUPPORT
APRA CONNECTS
THE REMANUFACTURING NETWORK
Participate in our survey and give us continuously feedback
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 1607.05.2018
3 APRA EUROPE LEGAL ENTITY
▪ Non-profit organization in Brussels, Belgium
▪ Drivers and motivation
- Extend activities and represent
members‘ interests still better
- Receive funds from the European Union(e.g. reman related R&D projects; outcomes
directly contribute to success of our members)
- Improve lobbying (e.g. law-giving institutions, politicians; results in
more reliable and predictable business
environment)
- Create more identity with the
association (e.g. European membership services)
- Operational autonomy
- Accelerate decision processes, more
efficient organization
Image: http://www.europarl.europa.eu
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 1707.05.2018
3 APRA EUROPE LEGAL ENTITY – STEPS
Draft and align cooperation agreement EU – US
Take decision on establishing European legal entity
Publish the decision (ReMaTecNews, RemanConnection etc.)
Draft and align European Bylaws
Sign European Bylaws [Q2/2018]
Draft, register and receive notarial deed for incorporation [Q2/2018]
Receive Royal Decree of Belgium [Q3/2018]
Start working as APRA Europe AISBL* under Belgian law [Q4/2018]
*AISBL = association internationale sans but lucratif
= international non-profit association
Annual membership invoice delayed to Q3
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 187 May 2018
4 CUSTOMER VISIBILITY
▪ Social media activities launched before Symposium
▪ New Company Page
▪ Visit: www.linkedin.com/company/apraeurope
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 2007.05.2018
5 LOCALIZATION STRATEGY
▪ Enhance recognition of APRA
and Remanufacturing
in European countries
▪ Consider local requirements,
habits, rules and language
▪ Provide better services
(e.g. native language contact
person and marketing material)
▪ Address smaller companies
▪ Grow in members and
better represent Europe
Set up regions and install APRA Europe Ambassadors
We will call for volunteers
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 217 May 2018
5 AFTERMARKET VS. APRA MEMBERS
National shares of
European Automotive Aftermarket
National shares of
APRA Europe members
Source: Frost & Sullivan, ARTC
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 227 May 2018
5 AMBASSADOR POTENTIAL
Figures normalized to Germany = 100%
(biggest national share in aftermarket and members)
+194%
+153% +32%
+330%
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 237 May 2018
5 LOCALIZATION & AMBASSADOR ROLL-OUT
2018 2019
JanFebMarAprMayJun Jul AugSepOctNovDecJanFebMarAprMayJun Jul AugSepOctNov
Enforcement of national
activities
Start of Ambassadors
regular activities
Update and translation
of materials
Call for and installation
of Ambassadors
Fine tuning and
detailed concept
Definition of
Localization Strategy
Activity
15/04/2018
Board Decision on detailed concept
Ambassadors installed
Board Decision on Localization
Regional visibility secured
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 257 May 2018
CHAIRMAN‘s STRATEGY
Member services and operations
Value proposition
APRA Europe legal entity
Member and customer visibility
Localization strategy
1
2
3
4
5
100%
75%
60%
25%
10%
Next level expected in beginning of 2019
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association
▪ VITA DR. DANIEL C. F. KOEHLER
▪ ABOUT APRA
▪ CHAIRMAN‘s STRATEGY
▪ EU FUNDED RESEARCH PROJECT FIBEREUSE
▪ STAY UPDATED
267 May 2018
AGENDA
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 2707.05.2018
EU FUNDED RESEARCH PROJECT
(GFRP/CFRP – glass/carbon fiber reinforced polymer composites)
Large scale demonstration
of the techno-economical
benefits of new circular
economy value-chains
based on the reuse of
end-of-life fiber reinforced
composites
Remanufacturing is one use case in the project
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association
▪ VITA DR. DANIEL C. F. KOEHLER
▪ ABOUT APRA
▪ CHAIRMAN‘s STRATEGY
▪ EU FUNDED RESEARCH PROJECT FIBEREUSE
▪ STAY UPDATED
287 May 2018
AGENDA
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 2907.05.2018
STAY UPDATED
Your contacts to APRA Europe:
Dr. Daniel C. F. Koehler
Chairman
APRA Europe
daniel.koehler@knorr-bremse.com
Dr. Michael Haumann
Member Services
APRA Europe
europe@apra.org
Peter Bartel
Vice Chairman
APRA Europe
peter.bartel@c-eco.com
See our new flyer Follow us on Visit our website
www.apra.org/Europe
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 3007.05.2018
REMANUFACTURING IS SUSTAINABLE
„Remanufacturing is the most sustainable business model!“ [Dr. Daniel. C. F. Koehler, Chairman APRA Europe]
Environmental Social
Economic
© Automotive Parts Remanufacturers Association© Automotive Parts Remanufacturers Association 317 May 2018
THANK YOU FOR YOUR ATTENTION
Dr. Daniel C. F. Koehler
Chairman
APRA Europe
daniel.koehler@knorr-bremse.com
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