Bamm creds presentation v1

WHO WE ARE

• Consumer insight company• Independent and founded in 2007

Our team is made up of:Market researchers, ethnographers, visual anthropologists, communication strategists, designers, videographers, photojournalists

WHAT WE DO

• We create value from the heart of consumer cultures– By uncovering and sharing stories from

people around the world– Through story-telling, visual tools (e.g.

video, photojournalism), contextual perspective

LEVELS OF ENGAGEMENT

Visualising Insights

Living Stories

Real Life Innovation

Bring strategic thinking to life

Help you think better

Stream of new, actionable insights

CLIENT PROPOSITIONS

Visualising Insights Living Stories Real Life

Innovation

Richer, nuanced understanding of your

consumer

8 – 12 week

Platform for stakeholder engagement, dynamic

conversations

3 – 6 months

Bespoke network giving you a constant stream of innovation for your brand

direct from consumers

1 – 3 years

VISUALISING INSIGHTS

CASE STUDY

OBJECTIVE:

Raise awareness about a new consumer segment for a premium automotive brand: more female, younger, design-orientated.

METHOD:

Ethnography, capturing brand experience at concept car roadshow.

OUTCOME:

Opportunity map, multimedia presentation, dealer network presentation and engagement programme.

LIVING STORIES

CASE STUDY

OBJECTIVE:

Deeper understanding of emotional drivers amongst emerging middle class in India and China, to better understand use of financial services.

METHOD:

Ethnography, video and photojournalism library to inspire new product innovation

OUTCOME:

Product roadmap, clearer understanding of consumer needs, stakeholder buy-in across organisation.

REAL LIFE INNOVATION

CASE STUDY

OBJECTIVE:

Influencer panel of 48 engaged consumers across 3 cities (London, Stockholm and Warsaw), over 12 months.

METHOD:

Self-ethnography, supplemented by BAMM ethnography (quarterly) exploring key themes; MROC

OUTCOME:

Weekly updates, monthly designer workshops, end of year presentation, summary films, stakeholder films.

WHO WE WORK FOR

Global brands that recognise the need to put the consumer at the heart of their organisation

Specifically:• Brands that need a stronger connection to their consumer

• Brands that need revitalising• Brands that are entering new markets

OUR CLIENTS

WHY BAMM?

• Owned and actioned brand stories– Engaging consumer insight – Easier to align your business behind findings– Stakeholder buy-in to implement insights

Validation, alignment, confidence and speed