Basic media research.pdf

ASSIGNMENT

Semester 5 Summer Drive 2013

B.A. Journalism and Mass Communication

Subject Name: Basic Media Research

Subject Code: BJ0059

(Book ID: B1526)

4 credits (60 marks)

All questions carry 10 marks. Answers for 10 mark questions should not exceed more than 400 words.

Answer the following questions:

1- What are the parts of a research report? Explain in full.

[10 Marks]

2- What are the uses of content analysis and what are the limitations of the same? Discuss.

[5+5 = 10 Marks]

3- Write a long note on media research evaluation strategies and the types of evaluation.

[5+5 = 10 Marks]

4- Write a long note on planning evaluation.

[10 Marks]

5- What is meant by ethics and why are they important in research?

[10 Marks]

6- What are the measures of central tendency? Explain, describing the significance of

mean, median and mode.

[5+5 = 10 Marks]