ASSIGNMENT Semester 5 – Summer Drive 2013 B.A. Journalism and Mass Communication Subject Name: Basic Media Research Subject Code: BJ0059 (Book ID: B1526) 4 credits (60 marks) All questions carry 10 marks. Answers for 10 mark questions should not exceed more than 400 words. Answer the following questions: 1- What are the parts of a research report? Explain in full. [10 Marks] 2- What are the uses of content analysis and what are the limitations of the same? Discuss. [5+5 = 10 Marks] 3- Write a long note on media research evaluation strategies and the types of evaluation. [5+5 = 10 Marks] 4- Write a long note on planning evaluation. [10 Marks] 5- What is meant by ethics and why are they important in research? [10 Marks] 6- What are the measures of central tendency? Explain, describing the significance of mean, median and mode. [5+5 = 10 Marks]

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ASSIGNMENT

Semester 5 Summer Drive 2013

B.A. Journalism and Mass Communication

Subject Name: Basic Media Research

Subject Code: BJ0059

(Book ID: B1526)

4 credits (60 marks)

All questions carry 10 marks. Answers for 10 mark questions should not exceed more than 400 words.

Answer the following questions:

1- What are the parts of a research report? Explain in full.

[10 Marks]

2- What are the uses of content analysis and what are the limitations of the same? Discuss.

[5+5 = 10 Marks]

3- Write a long note on media research evaluation strategies and the types of evaluation.

[5+5 = 10 Marks]

4- Write a long note on planning evaluation.

[10 Marks]

5- What is meant by ethics and why are they important in research?

[10 Marks]

6- What are the measures of central tendency? Explain, describing the significance of

mean, median and mode.

[5+5 = 10 Marks]