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BCS Design Refresh Proposal
High-Level Project Plan September 6, 2012
Book Companion Site (BCS): an online channel for delivering instructor and student digital resources
Number of BCS sites : 6746
Number of total assets across BCS site: > 500,000
Expanding use across all Wiley divisions
Additional revenue corresponding with increased creation of protected Student BCS across Wiley divisions
An important foundation of our digital delivery strategy
The Good NewsBCS is cost effective It is highly scalableIts use is expanding; now used by Global Education; P/T; STMS; Canada; Australia; and Asia (via ISVs)
The Opportunity in Current Thinking
“We went with the US template rather than have a new Australian-specific version created [because of] the time to have a new template created and also because the US version fulfilled all our needs. We didn’t want to waste development resources redoing something that was already available to merely add an Australian flag or similar.” Erin Pickering, Business Analyst/Project Manager Wiley Australia
The Challenge: an evolution to further the benefits of the BCS
The BCS design has evolved (in various directions) without a corporate-wide commitment or managerial structure to ensure the type of standardization that enables efficient and cost-effective flexibility, limiting our ability to incorporate enhancements requests. This proposal addresses that challenge.
Expansion and its Challenges
Objectives and Proposed Tactics
Objectives
Develop and implement a more current, clean, and consistent design
Align BCS with the new Wiley wordmark branding initiative
Consider the possible future strategies of WileyPLUS as it may intersect with BCS
Proposed Tactics
Incorporate the new Wiley wordmark into the design
Make the design simpler and cleaner
Implement better navigation
Incorporate doable enhancement requests that have been requested by product teams
Make the look and feel consistent across divisions (in line with Wiley’s corporate branding initiative)
Current design is over 10 years old; looks outdated; costs us credibility
With re-evaluation of E5, gives us a new digital delivery story and foundation for innovations.
Knowledgeable development team (SCS in Singapore not working on WileyPLUS) positions us to rapidly deliver on the goal
Why Refresh the BCS Design Now?
Consistent approach saves time and money versus creation/changes to unique templates
Increase power of Wiley brand recognition in conjunction with Wiley wordmark brand initiative
New templates are more in line with wiley.com and wileyplus.com look and feel; helps with upsell
Improved usability results in increased usage (and revenue) and increased customer satisfaction
Standardization increases flexibility to add enhancements.
Benefits of proposed changes
Limitations / issues with current design
Incorporate the new Wiley wordmark into the design
Make the design simpler and cleaner
Implement better navigation
Incorporate doable enhancement requests that have been requested by product teams
Make the look and feel consistent across divisions (in line with Wiley’s corporate branding initiative)
Specific goals of the redesign proposal
What it might look like…
Palette and navigation in the new design was selected specifically to reference the green ‘Textbook’ cap in wiley.com echo the green features and main placements on wileyplus.com
Design Consistency
PRF submitted Sept 12, 2012
Project Plan reviewed (by each division using BCS), revised, approved by Sept 30, 2012
Development Oct-Nov, 2012
Testing Dec, 2012
Soft Launch: January 2013
Proposed Schedule Milestones
Sponsor the project
High-level review and sign-off on PRF
What we need from you
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