Beaufort County Community College Presenters Sandria McFadden Rhunell Boyd Girls Night Out

Beaufort County Beaufort County Community Community

CollegeCollegePresenters Presenters

Sandria McFaddenSandria McFadden

Rhunell BoydRhunell Boyd

““Girls Girls Night Out”Night Out”

Project GoalsProject Goals

• Educate Women about Nontraditional Educate Women about Nontraditional CareersCareers

• Eliminate Unsupportive AttitudesEliminate Unsupportive Attitudes• Decrease Workplace DiscriminationDecrease Workplace Discrimination• Enhance Career Development ActivitiesEnhance Career Development Activities• Market Community College ProgramsMarket Community College Programs

Partners for Success

• Girls! Girls! Girls!

• Business/Industry Leaders

• School System

• Community College System

What’s In It For Me?

Better Pay

Better Benefits

Greater Autonomy

Opportunity to work outside, be physical, and work with your hands

Obstacles

• Student Apathy

• Importance of Buying In

• Timing

• Focus Group

• Geographical Location

Marketing Plan

• Strategies

– Direct mailing, newspaper & radio advertising, emails, posters, employer/graduate recruitment, website, door prize registration

• Budget

– $1000 Tech Prep Grant

Conclusions- Success in Introducing Nontraditional

Careers to Women

- Increase Focus Group

- Increase School System Support

- Follow-Up