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Beiersdorf – Skin Care For You
Dr. Jens Geissler, Corporate Treasurer & Head of Investor Relations
Frankfurt, January 23, 2013
Disclaimer
German Corporate Conference
January 23, 2013 | 2
Some of the statements made in this presentation contain forward-
looking information that involve a number of risks and uncertainties. Such
statements are based on a number of assumptions, estimates,
projections or plans that are inherently subject to significant risks, as well
as uncertainties and contingencies that are subject to change. Actual
results can differ materially from those anticipated in the Company´s
forward-looking statements as a result of a variety of factors, including
those set forth from time to time in the Company´s press releases and
reports and those set forth from time to time in the Company´s analyst
calls and discussions. We do not assume any obligation to update the
forward-looking statements contained in this presentation.
This presentation does not constitute an offer to sell or a solicitation or
offer to buy any securities of the Company, and no part of this
presentation shall form the basis of or may be relied upon in connection
with any contract or commitment. This presentation is being presented
solely for your information and is subject to change without notice.
Founded in 1882.
Group sales FY 2011: €5,633 million
9M 2012: €4,566 million
16,611 employees.
Beiersdorf is listed in the DAX.
NIVEA is the biggest skin care brand
worldwide.
Eucerin is a leading dermo-cosmetic brand.
La Prairie is a brand icon in the selective
anti-aging skin care market.
Beiersdorf at a Glance
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Global Iconic Brands in our Distribution Channels
Pharmacy Mass Selective
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Category
Country
Body &
Hand Face Lip* Sun Men´s Deo Shower Bath Baby Hair Care
Hair
Styling
Europe West
Austria 1 1 1 1 1 1 1 3
Belgium 1 1 1 1 2 1 1 1 3 5 2
France 1 1 1 2 2 3 3 10 9
Germany 1 1 1 1 1 1 2 3 7 4
Greece 1 2 1 2 1 2 5
Ireland 1 2
Italy 1 1 1 1 1 2 1 6 4 4
Netherlands 1 1 1 1 1 1 2 5 6
Portugal 1 1 1 1 1 3 4
Spain 1 3 2 1 5
Switzerland 1 1 1 1 1 1 1 2 2 3 2
Turkey 2 1 3 1 4
United Kingdom 1 4 2 1 2 3
Europe North
Denmark 1 2 1 2 1
Norway 2 4 2 2 2 8
Sweden 1 1 2 1 2 2
Europe East
Bulgaria 1 3 1 1 1 5
Croatia 1 1 1 1 1
Czech Rep. 1 1 1 1 1
Estonia 1 3 2 1
Hungary 1 2 1 1 2 1 4 4 10 4
Latvia 1 3 2 1
Lithuania 1 1 1 1
Poland 1 4 1 5 1 1 1 1 5 4
Romania 1 1 2 1 1 2
Russia 2 6 1 2 2 10 7
Serbia 1 1 1 1 1
Slovak Rep. 1 2 1 1 1
Slovenia 1 1 1 1 2
Ukraine 2 4 2 2 1 8 4
We will further build our market leadership in skin and personal care.
Undisputed Market Leader in European Skin Care
* Depending on market, NIVEA Lip Care or Labello. Labello had 16 #1 positions in 2010 and 2011. Source: AC Nielsen / IRI, Status as of December 31, 2011
** Source: Euromonitor International Limited; per umbrella brand name classification; in retail value terms 2010.
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Beiersdorf‘s Top Priorities
Strengthening our Brands
Increasing our Innovation Powers
Extending our Presence in Emerging Markets
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Our blue NIVEA tin is a worldwide design icon.
The new product logo combines continuity and innovation.
Holistic approach – the new logo is being used in
product design, at the point of sale and in advertising.
Strengthening Our Brands
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1963 1975 1981 1990 1993
1996 2004 2009
The Evolution of the NIVEA Body Design
2013
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Eucerin’s medically relevant products are extremely well trusted by
consumers, pharmacists, and dermatologists
Eucerin meets a very wide range of skin needs and is sold
exclusively in pharmacies
Eucerin is a leading dermo-cosmetic skin care brand.
Eucerin – Medical Skin Care
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La Prairie is leading in cellular therapy against
skin aging.
Laboratoires La Prairie (Zurich) have belonged
to Beiersdorf since 1991 and covers the luxury
segment.
Nearly all care products are based on the
patented Exclusive Cellular Complex, which
provides effective protection against skin aging
and harmful environmental influences.
La Prairie is leading in the selective anti-aging skin care market.
La Prairie – Exclusive Skin Care
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Increasing Our Innovation Powers
More real innovations.
Higher priority for breakthrough ideas and entrepreneurial freedom.
Faster implementation of research initiatives.
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Extending Our Presence in Emerging Markets
Focus on Brazil, Russia and China.
More autonomy and responsibility for regional organizations.
More product diversity with regards to local consumer preferences.
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Key Figures – Group
* Excluding special factors.
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Jan. – Sept. 2011
Jan. – Sept. 2012
Change nominal / like-for-like
mill. € mill. € in %
Sales 4,275 4,566 +6.8 +3.7
EBIT 491 558
Profit after Tax 336 358
Earnings per Share in € 1.45 1.55
EBIT * 492 575
Profit after Tax * 333 370
EBIT Margin * 11.5% 12.6%
Profit after Tax Margin * 7.8% 8.1%
Earnings per Share in € * 1.44 1.60
Guidance 2012
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Sales development on a like-for-like basis
Profit development on an operative basis
Consumer
Sales growth of well over 4%
EBIT margin 12%
tesa
Sales growth of 3-4%
EBIT margin above 12%
Total Group
Sales growth of well over 4%
EBIT margin 12%
PAT margin 8%
2011 data for reference:
Consumer EBIT 11.4%
tesa EBIT 11.6%
Group EBIT 11.5%
Group Profit After Tax 7.7%
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