Beiersdorf Skin Care For You

Beiersdorf – Skin Care For You

Dr. Jens Geissler, Corporate Treasurer & Head of Investor Relations

Frankfurt, January 23, 2013

Disclaimer

German Corporate Conference

January 23, 2013 | 2

Some of the statements made in this presentation contain forward-

looking information that involve a number of risks and uncertainties. Such

statements are based on a number of assumptions, estimates,

projections or plans that are inherently subject to significant risks, as well

as uncertainties and contingencies that are subject to change. Actual

results can differ materially from those anticipated in the Company´s

forward-looking statements as a result of a variety of factors, including

those set forth from time to time in the Company´s press releases and

reports and those set forth from time to time in the Company´s analyst

calls and discussions. We do not assume any obligation to update the

forward-looking statements contained in this presentation.

This presentation does not constitute an offer to sell or a solicitation or

offer to buy any securities of the Company, and no part of this

presentation shall form the basis of or may be relied upon in connection

with any contract or commitment. This presentation is being presented

solely for your information and is subject to change without notice.

Founded in 1882.

Group sales FY 2011: €5,633 million

9M 2012: €4,566 million

16,611 employees.

Beiersdorf is listed in the DAX.

NIVEA is the biggest skin care brand

worldwide.

Eucerin is a leading dermo-cosmetic brand.

La Prairie is a brand icon in the selective

anti-aging skin care market.

Beiersdorf at a Glance


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Global Iconic Brands in our Distribution Channels

Pharmacy Mass Selective


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Category

Country

Body &

Hand Face Lip* Sun Men´s Deo Shower Bath Baby Hair Care

Hair

Styling

Europe West

Austria 1 1 1 1 1 1 1 3

Belgium 1 1 1 1 2 1 1 1 3 5 2

France 1 1 1 2 2 3 3 10 9

Germany 1 1 1 1 1 1 2 3 7 4

Greece 1 2 1 2 1 2 5

Ireland 1 2

Italy 1 1 1 1 1 2 1 6 4 4

Netherlands 1 1 1 1 1 1 2 5 6

Portugal 1 1 1 1 1 3 4

Spain 1 3 2 1 5

Switzerland 1 1 1 1 1 1 1 2 2 3 2

Turkey 2 1 3 1 4

United Kingdom 1 4 2 1 2 3

Europe North

Denmark 1 2 1 2 1

Norway 2 4 2 2 2 8

Sweden 1 1 2 1 2 2

Europe East

Bulgaria 1 3 1 1 1 5

Croatia 1 1 1 1 1

Czech Rep. 1 1 1 1 1

Estonia 1 3 2 1

Hungary 1 2 1 1 2 1 4 4 10 4

Latvia 1 3 2 1

Lithuania 1 1 1 1

Poland 1 4 1 5 1 1 1 1 5 4

Romania 1 1 2 1 1 2

Russia 2 6 1 2 2 10 7

Serbia 1 1 1 1 1

Slovak Rep. 1 2 1 1 1

Slovenia 1 1 1 1 2

Ukraine 2 4 2 2 1 8 4

We will further build our market leadership in skin and personal care.

Undisputed Market Leader in European Skin Care

* Depending on market, NIVEA Lip Care or Labello. Labello had 16 #1 positions in 2010 and 2011. Source: AC Nielsen / IRI, Status as of December 31, 2011

** Source: Euromonitor International Limited; per umbrella brand name classification; in retail value terms 2010.


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Beiersdorf‘s Top Priorities

Strengthening our Brands

Increasing our Innovation Powers

Extending our Presence in Emerging Markets


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Our blue NIVEA tin is a worldwide design icon.

The new product logo combines continuity and innovation.

Holistic approach – the new logo is being used in

product design, at the point of sale and in advertising.

Strengthening Our Brands


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New Packaging Design


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1963 1975 1981 1990 1993

1996 2004 2009

The Evolution of the NIVEA Body Design

2013


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Eucerin’s medically relevant products are extremely well trusted by

consumers, pharmacists, and dermatologists

Eucerin meets a very wide range of skin needs and is sold

exclusively in pharmacies

Eucerin is a leading dermo-cosmetic skin care brand.

Eucerin – Medical Skin Care


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La Prairie is leading in cellular therapy against

skin aging.

Laboratoires La Prairie (Zurich) have belonged

to Beiersdorf since 1991 and covers the luxury

segment.

Nearly all care products are based on the

patented Exclusive Cellular Complex, which

provides effective protection against skin aging

and harmful environmental influences.

La Prairie is leading in the selective anti-aging skin care market.

La Prairie – Exclusive Skin Care


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Increasing Our Innovation Powers

More real innovations.

Higher priority for breakthrough ideas and entrepreneurial freedom.

Faster implementation of research initiatives.


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Extending Our Presence in Emerging Markets

Focus on Brazil, Russia and China.

More autonomy and responsibility for regional organizations.

More product diversity with regards to local consumer preferences.


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tesa – Supports Market Trends of Lighter Devices


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Key Figures – Group

* Excluding special factors.


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Jan. – Sept. 2011

Jan. – Sept. 2012

Change nominal / like-for-like

mill. € mill. € in %

Sales 4,275 4,566 +6.8 +3.7

EBIT 491 558

Profit after Tax 336 358

Earnings per Share in € 1.45 1.55

EBIT * 492 575

Profit after Tax * 333 370

EBIT Margin * 11.5% 12.6%

Profit after Tax Margin * 7.8% 8.1%

Earnings per Share in € * 1.44 1.60

Guidance 2012


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Sales development on a like-for-like basis

Profit development on an operative basis

Consumer

Sales growth of well over 4%

EBIT margin 12%

tesa

Sales growth of 3-4%

EBIT margin above 12%

Total Group

Sales growth of well over 4%

EBIT margin 12%

PAT margin 8%

2011 data for reference:

Consumer EBIT 11.4%

tesa EBIT 11.6%

Group EBIT 11.5%

Group Profit After Tax 7.7%

How to Contact Investor Relations

Beiersdorf Website

www.Beiersdorf.com

IR-Hotline

Tel: +49 (0) 40 4909 5000

Fax: +49 (0) 40 4909 18 5000

Email: [email protected]


January 23, 2013 | 17

Documents

Beiersdorf Skin Care For You