View
216
Download
0
Category
Tags:
Preview:
Citation preview
Being There is Not Being There is Not Enough: Enough: A Study of the A Study of the Effectiveness of Web 2.0 Effectiveness of Web 2.0 Use in Academic LibrariesUse in Academic Libraries
Jia Mi Electronic Resources & Serials Librarian, The College of New Jersey
VALE Conference , January 5, 2011
Web 2.0Web 2.0
Web 2.0Web 2.01994: Mosaic Netscape 0.9 released1995: Wikis were invented 1997: Blogs were invented (‘Weblog’ coined by Jorn Barger)1998: Google opened in a garage 1999: RSS were invented 2001: Google bought Deja.com’s 500 million Usenet (established 1980) messages 2004: Flickr founded2005: YouTube founded
What is Web 2.0What is Web 2.0Coined in 2004 by Dale Dougherty, Tim O’Reilly and John Batelle of O’Reilly MediaParticipatory – ‘collective intelligence’InteractiveInstantaneous‘From a medium to a platform’From ‘read-only’ to ‘read-write’Online collaborationSocial Media***users as a part of the content of the sites; they are creators and consumers of information
What is Web 2.0What is Web 2.0With Web 2.0, “libraries become
socialized institutions. Active participation on the part of users is seen as essential to the process of research and learning”—(Laura Cohen, 2007)
“Web 2.0 is all about harnessing collective intelligence…” It is based on “managing, understanding, and responding to massive amounts of user generated data in real time.” — (O’Reilly, 2005)
Web 2.0Web 2.0Enables users to engage the
library in two-way communication and knowledge exchange
Facilitates participation, communication, conversation, and collaboration
Library 2.0Library 2.0
A response to Web 2.0Term coined in 2005 blog by Michael E. Casey‘User-centric’ Technology driven
94.6% of students use university or library Website 90.3% use social networking 89.9% use course management systems Only 27.8% use social networking for
academic use
Smith, S.D., Salaway, G., and Caruso, J.B. (2009), The ECAR Study of Undergraduate Students and Information Technology, 2009. EDUCAUSE, Boulder, CO. Available at
http://www.educause.edu/Resources/TheECARStudyofUndergraduateStu/187215
AppropriatenessAppropriateness
Study: Adoption of Library 2.0 by Study: Adoption of Library 2.0 by Academic Libraries & Users (USA)Academic Libraries & Users (USA)
Yong-Mi, K., & Abbas, J. (2010). Adoption of Library 2.0 Functionalities by Academic Libraries and Users: A Knowledge Management Perspective. Journal of Academic Librarianship, 36(3), 211-218.
Study: Adoption of Library 2.0 by Study: Adoption of Library 2.0 by Academic Libraries & Users Academic Libraries & Users (International landscape)(International landscape)
Tripathi, M., & Kumar, S. (2010). Use of Web 2.0 tools in academic libraries: A reconnaissance of the international landscape. International Information & Library Review, 42(3), 195-207.
Web 2.0 Use in New Jersey Web 2.0 Use in New Jersey Academic LibrariesAcademic Libraries
Web 2.0 Use in New Jersey Web 2.0 Use in New Jersey Academic Libraries: IMAcademic Libraries: IM
Promoting IM/Chat Promoting IM/Chat ReferenceReference
Help on the spot
Web 2.0 Use in New Jersey Web 2.0 Use in New Jersey Academic Libraries: BlogsAcademic Libraries: Blogs
Most academic libraries using their blogs as bulletin boards, news and events, newsletters, list of new books, new databases and services, announcements about workshops and exhibitions, Library instructions, and subject guides
Only one out of 17 blogs received comments on a regular basis
In most cases, users are receiving library blogs in exactly the same way they once received paper newsletters: as passive consumers
Most blogs are hidden, or deeply buried on their libraries’ websites
At the time of sampling , 39% of the libraries’ blogs had not been updated within the last month
Web 2.0 Use in New Jersey Web 2.0 Use in New Jersey Academic Libraries: BlogsAcademic Libraries: Blogs
Course Assignment Help UMDNJ Endnote Blog
83,555 hits
since June 2008
Blo
gB
log
Web
2.0
Use
in
New
Jers
ey
Aca
dem
ic L
ibra
ries:
Blo
gs
Web 2.0 Use in New Jersey Web 2.0 Use in New Jersey Academic Libraries: Academic Libraries:
FacebookFacebook
Issues with FacebokIssues with FacebokMost academic libraries are using facebook
to market themselves and their services and to make announcements
Most include library /librarians information, photos of staff members and interesting aspects of the collections
Still serves as a tool to push information to the users. No interactions from users
According to 2006 survey conducted by Charnigo and Barnett-Ellis (2007) gathered responses from 126 academic librarians, most of the librarians felt that Facebook was a distraction and did not have much academic merit
Facebook: Starbucks Facebook: Starbucks Great videos, varied
content, and has active engagement with the fans.
Status updates--provide two-way communication between company and fan
The content is varied, fun, and interesting◦ share videos, blog posts
about all aspects of coffee ◦ including how to grow
coffee beans, articles about Starbucks and Starbucks employees.
The quality status update content has led to a very engaged fan base, with every update receiving thousands of comments.
Facebook: Lands’ EndFacebook: Lands’ End
•300,000 fans in May 2010, 506,324 in Dec. 2010
•Posts are from fans
•“outside story” let fans post photos and stories
Facebook: See’s CandiesFacebook: See’s Candies
• 76,000 fans in May 2010, •192,229 fans in Dec 2010
•All posts are from See’s
•Good example of interactive communication
Facebook: JSTORFacebook: JSTOR
• Searchable by Google
• 57,000 fans in May 2010, 76,174 in Dec 2010
• Driven by user posts
Web 2.0 Use in New Jersey Web 2.0 Use in New Jersey Academic Libraries: TwitterAcademic Libraries: Twitter
Web 2.0 Use in New Jersey Web 2.0 Use in New Jersey Academic Libraries: TwitterAcademic Libraries: Twitter
Academic libraries are embracing the use of Twitter, but the majority seems to view the medium as simply another way to transmit library news items to the communities
Used to tell users about events such as readings, lectures, and book sales, newly available resources, or changes in hours
5 out of the 9 libraries who adopted Twitter do not promote their Twitter accounts on their websites at all – There seems to be a disconnect in the realm of promoting or marketing this new technology itself
TwitterTwitter
Effective Use of Web 2.0Effective Use of Web 2.0Academic libraries are not using
Web 2.0 tools to their full potential or in ways that actively invite our undergraduates patrons to interact with us in these new spaces
Libraries seem to recognize that Web 2.0 tools offer us new ways of reaching patrons, but we are using these tools in the same old ways
Effective use of Web 2.0Effective use of Web 2.0Blogs, Facebook, and Twitter
invite interaction, personality, and innovation. Yet academic libraries persist in using them to post library hours, changes in service, and event times.
Effective Use of Web 2.0Effective Use of Web 2.0Libraries are still focus on
“implementing” a blog or “getting” a Facebook account, rather than enabling the changing forms of communication and collaboration
Libraries will become increasingly disconnected from our patrons if we persist in adopting new technologies, only to repeatedly return to outdated modes and methods of communication
Stick to the MissionStick to the Mission
Libraries are vital institutions – but not to everyone, everydayMost of the information found on Google can NOT be found in the LibraryMost of the information found in the library can NOT be found on Google -- at least not now
Libraries are DifferentLibraries are DifferentLibraries are institutional, not individualsLibrary information is selective, not exhaustiveLibraries are NOT part of students’ social networksLibraries are NOT necessarily part of faculties’ academic networksLow use of social networking features initiated by libraries vs. high use of similar features in social networking, e.g., LibraryThing
Effective Use of Web 2.0Effective Use of Web 2.0Web 2.0 tools, such as blogs, RSS, social
networking sites, should be used with well-defined purposes
Libraries should create blogs in order to cater to the needs of specific groups of patrons
Web 2.0 tools are community based learning applications. The support of participation of patrons is critical to the success of Web 2.0 tools. Students and faculty members should be taught to incorporate these tools in order to form an intellectual community
But If There Were Library But If There Were Library III…III…
User and service focusedUses technologyMoves beyond its walls to take service to its clientsPartners with othersAccess more important than ownershipLeads rather than followsFinds a way to index and connect to all the new information that the Web enables us to acquire
Brainstorming Web 2.0Brainstorming Web 2.0
http://oreilly.com/web2/archive/what-is-web-20.html
Web 1.0 Web 2.0
DoubleClick Google AdSense
Ofoto Flickr
Akamai BitTorrent
mp3.com Napster
Britannica Online Wikipedia
personal websites blogging
evite upcoming.org and EVDB
domain name speculation
search engine optimization
page views cost per click
screen scraping web services
publishing participation
content management systems
wikis
directories (taxonomy) tagging ("folksonomy")
stickiness syndication
Brainstorming Library IIIBrainstorming Library IIILibrary II Library III
Proprietary OPACS Open OPACS
WorldCat Google Search
NetLibrary Library publishing
Google Books Hathi Trust
Text Scanning ‘Smart’ digital texts
‘e-book readers’ Smart phones
Independent OPACS Linked, Active OPACS
PDF POD (print on demand)
LC Subjects Full-text Indexing
Web Browsing Web Archiving
Stand-alone repositories
Linked and shared repositories
Facebook links Course Management Software links
Popularity Stars Citation links
Call Numbers Look-up Table, Descriptive Text
Jia Mi Electronic Resources & Serials Librarian, The College of New Jersey
jmi@tcnj.edu
Or contact me on:
Thank You !
Recommended