View
14
Download
0
Category
Preview:
Citation preview
Getting into Oil and Gas:
A Marketing Perspective
Faye Longridge
Marketing Graduate
Background
Sep 2010
Sep 2012
July 2014
BEL Valves
Operators
Contractors
Supply Chain
Roles and Responsibilities
Branding
Research and Market
Development
Customer Training
Marketing
Communications
Design and Creative
Social Media
Events and Exhibitions
Exhibitions Conferences
Employee Events
Launch Events
Networking events Customer Hospitality
Global Marketplace
Challenges:
• Culture
• Communication
• Organisation
• Branding
• Reputation
• Continuous Expansion Opportunities
• Travel Opportunities
• UK as a knowledge base
• Variation of work
• Prosperous Industry
Challenges
Technological advancements
Competitive Marketplace
Political implications
Brand management
Extensive Training and Development
Tailored Skills
Knowledge Sharing
Personal Development
Mixture of Experience
Career Progression
Market Knowledge
Recommended