Benetton Presentation

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Ramkrishna , Abhisek , Anil , Krishna

PREAMBLE1.Introduction2.About Us…3.Company Profile4.Marketing Strategy5.Promotion Strategy6.Cultural & Social Activity7.Conclusion

INTRODUCTION

•Vision

•Mission

•Goal

About Us….

•Company Background•Pricing & Logistic•Communication•Sports, event & sponsorship

SWOT ANALYSIS

COMPANY PROFILE

Industry

Founded Product

PRODUCT

MARKETING STRATEGY

Market dominance•Leader•Challenger•FollowerPorter generic Strategic

PROMOTION STRATEGYKey promotion strategy

Advertising Media•Magazine• Internet

Aim of advertising campaign

CONCLUSION

THANK YOU..…