Beyond the Edge of Settlement Dan Duffy Chairman and CEO Are You Ready?

Beyond the Edge of Settlement

Dan Duffy

Chairman and CEO

Are You Ready?

“The Extra Degree” ™

The energy it takes to warm water to 211 degrees, one degree short of boiling, is exponentially more than what it takes to raise the temperature one more degree to 212 degrees.

So what?

The Extra Degree is Everything!

™ - The Walk The Talk Company

A Man Named DougDouglas H. Brooks• Chairman of the Board, President and Chief Executive Officer of

Brinker International, Inc. • Board of Directors of Limbs for Life• Professional Advisory Board for St. Jude Children's Research

Hospital• Southwest Airlines, Board of Directors

Prior to the lunch I believed the following:

“All Success is derived first from Passion…

The core cause of all Failure is Insecurity….”

“All Success is derived first from Curiosity…

The core cause of all Failure is Insecurity….”

A Man Named Doug

After the lunch and after a considerable amount of pressure testing, I believe the following:

Built to Last

Preserve The Core

Stimulate ProgressInvest in Existing

Competitive Advantage

And

Support Core Values and Purpose

Strategically Relevant Initiatives

And / Or

B.H.A.G.s

Long Range Strategic Initiatives

So what are we “curious” about and in what are we willing to invest “the extra degree”:

• Agent Retention & Recruitment – Empower Brokers• 100% Leverage of Niche Marketing Program (SPG)• Further Network Expansion – US and International• Communicate Differentiation – Consumers• Relentless Technology Innovation• Develop Captive Urban Referral Network and Media

Agent Retention & Recruitment

• Seek to understand agent needs:– Training– Tools– Technology– Support

• Differentiated offering to address identified needs• Improve profitability – increase revenue / lower cost• S = E – (P of R)• Quick hits:

– Agent web sites and marketing platform– Listing power– Sales and marketing power

Network Expansion – US and International

• Added 57 offices to US network in 2010• Goal to add 100 offices in strategic, open markets 2011• UC market can support ~2,000 offices; ~600 today• Entered Costa Rica, Panama and Mexico• 2011 – Canada, Australia and South Africa• 2012 – EU ; 2013 – Pan Asia

What is in it for you…

Expanded network =

investment resources / global brand awareness

100% Niche Marketing Leverage

• Drive the conversation to the “consumer”• Expert status for 100% of all agents and brokers• Differentiated, effective targeted marketing tools• Access to SPG shared credentials & knowledge (SMEs)• Michael Landreth, National Director Business Development

Momentum is upon us…case study:

Fred Danforth, Managing Partner

Communicate Differentiation

Relentless Technology Innovation

• Constant attention (e.g., SEO)• It matters a great deal (99%)• We are one-stop-shop• We are your CTO• Agent recruiting / retention• Lead generation• David’s $1.8 million announcement

Develop Captive Urban Referral Network and

Media

• Need for a large referral network in urban markets• Need for exponential expansion of urban marketing assets• Need to expand brand awareness into “New Frontiers”• Need to push our technologies• Need to capture best practices• Need to educate buyers of our competitive differentiation

Develop Captive Urban Referral Network and

Media• 180 degrees from United Country’s model• Addresses broken aspects of urban real estate models• Complimentary / drives buyers to United Country• Non-competitive to United Country (see prior slides)• Restricted to metro territory• Owned / controlled by the Home Office• Financed separately by Home Office new capital• Feeds resources required to continue investments

across both platforms and shared best practices

Building on Our Shared Legacy

0

5,000

10,000

15,000

20,000

25,000

30,000Units by Year Since 1927

Year

Un

its

Let’s Get to Work

• Be CURIOUS• Be present• Make room for new ideas• Aggressively share• Have fun…we all deserve it!

Commit to “The Extra Degree”

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