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rfletcher@dmu.ac.uk @rfletch0
Big data: supportive, straightjacket or shambles?
Richard Fletcher, De Montfort University
Arts & Festivals Management
rfletcher@dmu.ac.uk - @rfletch0
Shameless self promotion Discussion papers:
Five capitals for festivals: integrated reporting of economic, social and environmental impacts
(2013) Fletcher, R
The Buxton Festival Lifecycle: towards an organisational development model for festivals
(2013) Jordan, J,
Available free from : bit.ly/16Oeg5
Coming soon: CEU Budapest/European Festivals Research Project:
“Festivals in Focus: essays in tribute to Dr Dragan Klaic”
rfletcher@dmu.ac.uk - @rfletch0
This session
Big data in general
3 projects UK Music “Wish you were here” Creative Leicestershire “Arts Resilience
Programme” Leicester UK City of Culture – Evaluation &
Research element
A festival research database?
rfletcher@dmu.ac.uk - @rfletch0
Technology alone is not the answer Technology gives us more data, but not
always the capacity to do anything useful with it.
We struggle with relatively limited data already, why on earth would we want more of it?
Big Data: the three V’s Volume Variety Velocity
rfletcher@dmu.ac.uk
Patchy data
Festival data
Demographics
Motivations
AwarenessAttendance
Behaviour
rfletcher@dmu.ac.uk
Patchy data
Festival data
Demographics
Motivations
AwarenessAttendance
Behaviour
rfletcher@dmu.ac.uk - @rfletch0
Leicester – UK City of Culture bid
Winner to be announced - November 20th
rfletcher@dmu.ac.uk - @rfletch0
A Festival Research Database
Using what already exists and is underused Scalable from small to large Taking the legwork out – up and down the
chain A mutual resource – you give, you get Holistic – ‘impact agnostic’ Could be a trailblazer for other cultural
research
rfletcher@dmu.ac.uk - @rfletch0
And finally - etymology
“Resilience”
1620s, "act of rebounding," from Latin resiliens, present participle of resilire "to rebound, recoil," from re- "back" (see re-) + salire "to jump, leap" (see salient (adj.)). Cf. result (v.). Meaning "elasticity" is from 1824.
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