Birdman (Fox Searchlight)

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

BIRDMAN (FOX SEARCHLIGHT) Online Marketing/Print/Social Media

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for BIRDMAN. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com 2.  Dedicated Emailing – To CC members in LA 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4.  Print Advertising – 10/9 AND 10/24 issues of Campus Circle 6.  Newsletter Advertising/Calendar Listing – Promoting film release 7.  Sweepstakes/Screening – Pages hosted on campuscircle.com

The campaign has 724 clicks (includes 509 bitly clicks), 7,242 content related page views and 98 social media shares to date.

Print Advertising

Screening Page

Page Views– 3,646 Entries – 927

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 267K+. Clicks – 195

Dedicated Email

Delivered – 22K+ Opened – 2,182

Clicks 404

Campus Circle

Newsletter Emails – 22,326 Opens – 2,266

Weekly Newsletter Campaign Clicks– 20

Calendar Listing

Page Views – 66 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 316

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Social Media

Social Media #2

Screening Page

Page Views– 1,019

SM Shares - 85 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Screening Demo - Age

Screening Demo - Gender

Screening Demo - Ethnicity

Screening Demos - Status

Sweepstakes Page

Page Views– 1,046

SM Shares – 13 Entries – 509 to date

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status