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Monday, January 14, 2008
BitBand Overview:
Experience Better IPTV
November 2007
Monday, January 14, 2008
About BitBand
Company Focus – Video Delivery Networks for IPTV
Targeting Telcos and NGSPs
Network centric, powerful application enabler
Best Quality of Experience
Fastest Time To Market
Commercially proven
> 950,000 paying IPTV subscribers
> 50 IPTV VOD deployments worldwide
About BitBand
BitBand Advantages - Highlights
Project implementation - lower risk, better resultsArchitecture – best fit to needsEnables better servicesBest user experience
Monday, January 14, 2008
IPTV – the New TV Experience
IPTV Usage Forecast :
Other Channels
Sport
News
Broadcast Start-over Catch-Up TV PLTVLegend:
After 2 years of “Buffered TV” + Catch-Up TVFew Months of “Buffered TV” + Catch-Up TVInitial – Linear Channels Only
The real IPTV revolution will lead to All-TV-On-Demand
(except for real time events)
Faster Time To Market
Guaranteed quality ofexperience
Broader Range of Applications
Broader Range Of Applications
Guaranteed Quality ofexperience
Implications and Investment Alternatives
More IPTV applications (VOD, NPVR, TSTV, PLTV)
Huge Increase in Unicast Traffic
Vast investments
in the network
Distributed VDN =Traffic and Storage Optimization
BitBand’s ISISTM:Automated VDN for high QoE &
fully-featured IPTV,scalable to Millions subs network
IPTV: Expectations and Challenges
Guaranteed QualityOf Experience
Faster TimeTo Market
Broader Range Of Applications
Monday, January 14, 2008
BitBand –Experience Better IPTV
IPTV: Expectation and Challenges
Guaranteed Quality of experience
Faster Time To Market
Broader Range of applications
IPTV: Expectation and Challenges
Broader Range of applications
Guaranteed Quality of experience
Faster Time To MarketNetwork and business scalabilityEasy implementation of new services
IPTV: Expectation and Challenges
Broader Range of applications
Faster Time To Market
Guaranteed Quality of experience• Reliability & Availability • Network load• TV over internet - Non Quality of Service networks • ‘Analogue TV’ zapping experience • HDTV
BitBand ISIS™ - Experience Better IPTV
BitBand ISIS –Automated IPTV Video Delivery Network (VDN)providing:
Broader range of applications and services greater business scalability
Guaranteed Quality of Experience enabling a more reliable service and superior user experience
Faster Time To market with superior network and business scalability
Faster Time To Market
Guaranteed quality ofexperience
Broader Range of Applications
Broader Range Of Applications
Guaranteed Quality ofexperience
Faster Time To Market (TTM)
Based on Extensive Experience and ExpertiseSNI™ network virtualization
short integration for future applicationNetwork independent of business modelHigher business scalability
Cost effective Video Delivery solutionHigh scalability - Scalable building blocks enable Linear growthAutoCDN™ - demand-based automatic content placement mechanism
Optimizing traffic-load and storage in the networkGuaranteed Quality of
experience
Faster Time To Market
Broader Range of Applications
ReportingTool
ReportingTool
BroadcastPacket loss
recovery
BroadcastPacket loss
recovery
ScalableFastChannelZapping
ScalableFastChannelZapping
Rewind TVRewind TVTrue pausefreezeexperience
True pausefreezeexperience
LoadBalancingLoadBalancing
Progressive DownloadProgressive Download
VideoAdmissionControl
VideoAdmissionControl
Seamless
Failover
On Demand Content
Broadcast TV
Guaranteed Quality of Experience
Guaranteed Quality ofexperience
Faster Time To Market
Broader Range of Applications
QualiC™ Servers
Recording and Streaming Vision™ servers
Central Content Repository
Recording and Streaming Vision™ servers
Maestro VDN Management
Vision™ (Short PLTV)
QualiC™ Servers
Live
On DemandIngest
BitBand ISIS – Automated Video Delivery Network (VDN)
Multicast Unicast FTP
BitBand Video Delivery Network (VDN)
Tight Network Integration:
- Video Admission Control (VAC)
- Network extension up to the STB
- SD, HD
- RTSP, HTTP
Comprehensive QoS and QoE Infrastructure
Fast Channels ZappingFast Channels Zapping User Experience
User Experience
Automatic FailoverQoS Reporting
Packet Loss Recovery
Automatic FailoverQoS Reporting
Packet Loss Recovery
Video QoS
Video QoS
VACInter-cluster redundancy
NIC Bonding
VACInter-cluster redundancy
NIC Bonding
NetworkNetwork
Raid 5Redundant power supply
Symon and hardware watchdog
Raid 5Redundant power supply
Symon and hardware watchdog
HardwareHardware
BitBand MaestroTM
Comprehensive content distribution and management suite
Maestro CDNAuto-CDN™, dynamic, real time content adaptation according to actual usage Multiple distribution policiesScheduled distributions Flexible architectures support
Maestro Service ProvisioningVODTVOD
BitBand MaestroTM
Maestro NMS – Video element managementAutomatic installationRemote configuration and monitoringHierarchical status reportingIntegrated with third party NMS systems Built-in FCAPS functionalities Significantly lowers OPEX
VDN virtualization the towards the business domain, exposing abstracted and simplified interfaces towards the IPTV application later
Hiding network topology & exposing video service layer
Unique Integration Concept
Marketing Freedom
New business modelsNew applications
EngineeringFreedom
Expanding the network
Separation of business
and operation
Expedited ROI via reduced integration effortsQuicker “Go to market”
Content Content DistributionDistribution
Stream Stream RedirectionRedirection
SNITM = Network Abstraction
IPTV Middleware
Service Areas
Service Groups
Stream Stream Redirection Redirection (failover)(failover)
Content Content DistributionDistribution
BusinessBusiness
NetworkNetwork
SNI™ Service – Network Independence
IPTV API
Flexibility – Network & BusinessSimplicity – Integration & Operation
Resilience - multi-layer resilience (MLR)
Maestro
REGION #2
Central Cluster
One Virtual Server
REGION #3REGION #1
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
0 4 8 12 16 20 24
VOD Usage Pattern
Backbone utilization
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
0 4 8 12 16 20 24
VOD Usage Pattern
Backbone utilization
AutoCDN™
Intelligent content placement and reallocation
Built as a plug-in
Utilizing the network in the best possible way
CDN according to consumption history
CDN according to future prediction
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
0 4 8 12 16 20 24
VOD Usage Pattern
Backbone utilization
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
0 4 8 12 16 20 24
VOD Usage Pattern
Backbone utilization
Subscriber QoE - Automatic Geo Fail-Over
OK. 30%OK. 40%OK. 70% • Send request to the next cluster
• Get reply from the servers• Get the video from the BEST server
LB
POP A
POP B
Online Storage Disaster Recovery
CCR
MaestroAuto CDNMaestro
Auto CDN
BitBand Time Shift TV Advantages
Distributed recording - recommendedAutomatic failover for non interrupted serviceZero latency – key for TSTV (unlike most other VOD solutions)Smooth Pause-Live experience unique STB codeAuto-CDN capabilityTime based recording – decoupling recording and playout
No provisioning failures, no mission critical interfacesAccommodates retroactive EPG changes
Monday, January 14, 2008
Summary
BitBand‘s Unique Advantages
• All application flavors• Smooth Time Shift user experience• Fast Channel zapping
User Experience Differentiation
Network Centric
Lower risk
• Lower investment - Optimized storage and transport • Automated distributed VDN• Best reliability: Video CAC, Automatic failover
• Best field proven solution in IPTV• Most deployed CDN• Highest flexibility
BitBand: minimize the risk, maximize the user experience
Thank you
Disk
Vision 880
Vision 680II
Applications
Streaming
[Gbps]
1
BitBand X:Stream – Outstanding Performance
RAM
Streaming
2
Vision 1280
Vision 280
CUTV
BitBand X:Stream technology:New, cutting edge RAM & Disk streaming technologyExtreme performanceZero overhead indexing
BitBand X:Stream technology:New, cutting edge RAM & Disk streaming technologyExtreme performanceZero overhead indexing
BitBand X
:Stream
Vision Servers – VDN Building Blocks
Vision 280Vision 280
Up to 3TB Storage (Net 2TB =3,000 Hours @1.5Mbps)Up to 1,200Mbps (800 Streams @1.5Mbps)Mostly suitable for small sites VOD, and PLTV
1U
3U
Up to 12TB Storage (net 9.5TB =14,000 Hours @1.5Mbps)Up to 6.8Gbps (4,500 Streams @1.5Mbps)Suitable for Headend (long tail) and TSTV
Vision 880Vision 880
2U
Up to 6TB Storage(Net 4.7TB =7,000 Hours @1.5Mbps)Up to 6.8Gbps (4,500 Streams @1.5Mbps)Suitable for POP VOD and TSTV Vision 680IIVision 680II
All are Shipping Servers
Subscriber QoE - STB Load-BalancingFacilitating BitBand SDK™
• Send request to the closest cluster• Get reply from the servers• Get the video from the BEST server
OK. 30%
OK. 20%
NO
Back
Central Content Repository – Online Storage
V680II
V680II
V280E
V280E
MaestroAuto CDNMaestro
Auto CDN
Online Storage
Vision
Streaming / DL Servers
Total Storage –4 x 12TB
Benefits:Fully redundant
Allows geo redundancy
Cost effectiveHighly scalableIntegrated VDN Management Already deployed
Head EndPOPs
Vision
Vision
Vision
Back
BitBand New Scalable Fast Zapping
Improves user experienceFast Zapping regardless of I-Frame spacingAbility to use H264 with no performance degradation
ScalabilityEasily scalable without major investments
RedundancyBuilt-in redundancy with fall-back
IntegrationIVS (Integrated Video Server into the DSLAM) solution requires no integrationIf no IVS - Easy integration using BitBand’s SDK for STB
SDK is optional, providing the following benefits:Advanced IPTV Features
Progressive DownloadSeamless Pause Live TV transitionsPersonalized Ad insertionAdvanced playlist…
Ensuring subscriber QoEInherent Load balancingSeamless server fail-overFast Channel ZappingPerformance monitoring
BitBand STB SDK – Network ExtensionBased on RFC2326 RTSP
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