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2010
CASE STUDYBlackBerry
To a connected
Generation
And speaking their language
Student Ambassadors
National Campuses
105across
Influencers specially chosen & trained on BB
To infiltrate the student scene on and off campus
With the help of Hip-Hop King Slikour…
…and plenty Social media
Flying high on campus
Not a tough crowd…..if you know what you’re doing
After just 1 year, the most desirable phone
wanted by SA students… BlackBerry
1Year later
Hot Property
Awarded Best multi-channel campaign 2010 Youth Campus Campaign Awards
350,000+Campaign Reach
Find more case studies @
www.studentmarketing.co.za
0860 44 1234
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