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Opportunities in Blogging

Blog Talk @ Techbar

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i1 Bldg. - Techbar, Asiatown IT Park, Cebu City, Philippines

Filipino’s are Enthusiastic

Digital Consumers

28M28M28M28M Filipinos Filipinos Filipinos Filipinos

are estimated to are estimated to are estimated to are estimated to

be connected. be connected. be connected. be connected.

ThatThatThatThat’’’’s close to 1 s close to 1 s close to 1 s close to 1

out of 3 people. out of 3 people. out of 3 people. out of 3 people.

81% 81% 81% 81% are below are below are below are below

30 years old30 years old30 years old30 years old

Almost Almost Almost Almost 11M 11M 11M 11M online gamers

1# 1# 1# 1# in Video

Consumption

66% have started/created a blog

90% have read a blog

42% regular blog readers

93%93%93%93%Part of a social Part of a social Part of a social Part of a social

network network network network –––– 16.2M 16.2M 16.2M 16.2M

active in active in active in active in FacebookFacebookFacebookFacebook

Estimated 40%40%40%40%of handsets are

2.5G/3G enabled

1 Billion 1 Billion 1 Billion 1 Billion SMS sent per daySMS sent per daySMS sent per daySMS sent per day

Almost Almost Almost Almost 78M78M78M78MFilipinos are on Filipinos are on Filipinos are on Filipinos are on

mobilemobilemobilemobile

Close to

5M5M5M5M Mobile

Internet Users

What is a blog again?

A Blog is a website perse..derived from weblog

• With a journal format

• Arranged in reversed chronological order

• Personal in tone

• Updated

Why people read (and participate) in blogs..

Blog talks to people openly, sincerely and

authentically – and we get to talk back.

Opportunity

Blogging& Social Media

What can Corporate blogs do?

• Humanize your business

• Improve your customer service

• Drive traffic to webpage

• Promote products and services

• Generate extra income

Staying Corporate but personal

Blogging on a personal note

Attract

Inform

Retain

Energize

Recruit

Respond

Blogging Big Picture

• Individual – Personal/Professional Dev’t.

• Business - Promoting a blogging generation of internet-based techno/social entrepreneurship across industries

• Community - To become proactive citizens promoting the dev’t of our community, country and culture.

• National – Partnering with other organizations & knowledge sharing through blogs

• International – Share what we do and know

• Media – Blogging as a distinct form of Media

• Governance – blog patrol, government transparency

Tips, Tricks and Tweaks to blogging

• Insight Blogging• Ambition• Meme

• Piggyback• Life

• Brand• Announcement• Link

• Interview• Event

• Live• Bridge

• Contact

• Video

• Podcasts

• Photo

• Review

• Evangelist

• List

• Survey

• Feature

• Repost

• Guest

• Classifieds

• Response

Why Facebook?

• #1 Site in the Philippines.

• More than 500M active users.

• 70% of users are outside US

• Average user has 130 followers/friends

• More than 70 translations

• More han 30 Billion pieces of content shared each month

Why Twitter?

• The most famous microblogging platform

• Has around 105,779,710 registered users

• An average of 300h people added everyday

• Gets 180M unique visitors per month

• 75% of its traffic are outside twit-o-sphere

• Twitter search engine gets 600M queries per day

Let your passion shape your blog.

Happy blogging.

Sources

• Blogging from Home – Janette Toral• Blogs Eye View / Conversation by Design – David

Armano

• Rajiv Dingra – Watblog.com• Chris Garrett – chrisg.com

• 25 Blogging Styles – Rohit Bhargava• Blogging basics - Mark Normand• Blogsessive.com – Alex Cristache

• Yahoo, Internet World Stats, AGB Nielsen 2008, Asia Digital Marketing Association, Smart, Globe

• Letsgosago.net - Jonel Uy• MySketchstudio.com – Misty Belardo• Social Media and WP – Rob Angeles

Industrial Engineer

Blog Entrepreneur

Blog Marketer

Volunteer

Blogger

Writer

Email:geohmedia@gmail.com

Engr. Vernon Joseph M. Go

GeOh MEdiaManaging Partner,

http://geohmedia.com/

@geohmedia

http://www.vernongo.com/

http://www.eventgeek.net/

http://investinghabits.com/

@VernonGo

Cebu Bloggers Society Inc.

President

www.cebubloggers.com

@cebubloggers

Thank you!

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