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In this month's free webinar, we'll talk through how to create exciting new content, like videos and "top ten" lists, for sharing in December. We'll cover staffing issues. (Hmm. Who's going to be in the office if a donor calls about a stock transfer info?) We'll talk about how to optimize your website and the value of checking third-party sites to make sure they're showing up-to-date information on you. And, of course, fun ways to keep your board engaged in the crucial final weeks.
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Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
YEAR END BOOT CAMP STARTS TODAY
Join the webinar online. http://fuze.me/24675595Enter the meeting number: 24675595
To join from a phone: +1-201-479-4595
Participants will be muted during the presentation to maintain good sound quality. If you have a comment or question, please raise your flag and you will be unmuted.
Thanks and welcome to the webinar!
BLUE STRIKE
The “boot camp” is a 45-minute webinar designed to help fundraising staff get ready for year-end.
The recommendations are tailored for organizations engaged in advocacy, civic engagement, policy work, and public interest law.
WELCOME
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
BLUE STRIKEINSPIRING SUPPORT FOR CIVIC ENGAGEMENT
We are heading into year end, and we want to take every opportunity to secure the resources needed to support our organizations in 2015.
We can be creative, strategic, and thorough . . . and get the job done!
WHY THIS TOPIC?
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
By some estimates, charities receive 40 percent of their donations in December.
Get ready now.
DECEMBER
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
Is your issue going to be at the top of the President’s post-midterm agenda?
Will a shift in the U.S. Senate have an impact on your 2015 legislative agenda?
Is the Supreme Court hearing a case that will affect your organization’s goals?
POLITICAL UNKNOWNS
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
Your issues could be either “red hot” or “dead on arrival”
You may be facing an unfavorable political landscape
Action/engagement might be needed in your solicitations
POLITICAL UNKNOWNS
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
1. Control of the U.S. Senate is at stake
2. 36 gubernatorial elections
3. Important House elections
4. State legislatures in play
MIDTERM ELECTIONS: NOV. 4
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
1. Nominations
2. EPA regulations
3. Immigration
4. Minimum wage
THE PRESIDENT’S AGENDA?
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
Shifting political landscapes, possible legislation, the President’s agenda, media focus, court cases and decisions . .
Keep these political realities in mind as you make year-end fundraising plans.
NEED TO STAY NIMBLE
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
YEAR END
FUNDRAISING
1. Create fresh, relevant content
2. Carry out solicitation activities
3. Connect with staff and office
4. Engage your board, and
5. Prep your website and online presence
FIVE PRIORITIES FOR YEAR END
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
1. Hot issue . . . or not?
2. List of accomplishments
3. Top ten priorities in 2015
4. Video, one-pagers, sample asks, and more
CREATE CONTENT
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
1. Matching or challenge campaign
2. Mail – personalized letters with notes
3. Email – schedule and follow through
SOLICITATION ACTIVITIES
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
1. Development office
2. Executive director and senior staff
3. Support staff, incl. IT, web, and online
4. Program heads
CONNECT WITH STAFF & OFFICE
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
1. Board fundraising webinar
2. Thank you calls
3. Challenge or matching campaign, and
4. New Year’s Eve “chat room”
ENGAGE BOARD
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
1. Home page
2. Shadow box
3. Donation pages and other back-end
4. Third-part sites (BBB and CN)
WEBSITE AND ONLINE PRESENCE
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
BLUE STRIKEINSPIRING SUPPORT FOR CIVIC ENGAGEMENT
Raising Money for Advocacy: How it's differentTuesday, October 28, 2014 at 01:15 PM
Major Donor Fundraising – Paul Jolley Tuesday, November 25, 2014 at 01:15 PM
It's Almost New Year's Eve: Do you know where your donors are?Tuesday, December 30, 2014 at 01:15 PM
BLUE STRIKE WEBINARS
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014 bluestrike.org
Thank you for joining today!
Mary Dillon Kerwin President, Blue Strike
Check out our other slide shows at http://www.bluestrike.org/resources
Blue Strike Webinar: Year End Boot Camp, Sept. 30, 2014
BLUESTRIKE.ORG
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