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Booz │ Allen │ Hamilton
Invest in Serbia!
USAID Serbia Competitiveness Project
Project Summary• 4 Year $14.7 million project
• Objective: Broad-based economic growth
Increased private sector competitiveness in targeted sectors
• Results: Increased sales, exports, investment and jobs measured by return on investment (ROI) of 25:1
• Impact: Increased capacity of key sectors and businesses to compete
on global, regional and domestic markets
Increased productivity & improved business climate
2
Opportunities &Constraints Study
• Assessment of leading sectors to identify those with high potential, obstacles to growth and potential early stage activities
• Found common needs across sectors:I. Sales & Marketing
II. Education & Training
III. Policy Advocacy & Reform
• Conclusion: Support a broader set of sectors (11) to address the common themes and leverage impact
3
The Opportunities and Constraints Study
brochure
5
• Construction & BuildingMaterials MosBuild Trade Fair “1st Ever Serbian Participation”
Belgrade Construction Fair
Market Linkage Support
FIDIC Establishment
• Renewable Energy: Wood Waste Biomass Feasibility Study
International Investors Support
FDI promotion (Investor Handbook, Investor Targeting and Facilitation)
The brochure published for MosBuild
6
• Wood Processing & Furniture: FSC Chain of Custody Certification
Milan Fair mentorship
Market linkages (regional trade fairs)
• Tourism: IMEX Trade Fair
Convention Bureau Capacity Building
Domestic Tourism Development
• Film and Production: Cannes Producers Network
Film Commission Establishment
Film Location Outsourcing Support
7
Other Sub-Sectors
• Apparel Improving designer skills International Market
Linkages Producers’ Catalogue
• Auto Parts Just-in-Time Outsourcing
• IT CMMI/other
certifications to improve outsource potential
IT skills development Software development
for local market demand
• Logistics & Transport Load Sharing Study
““Serbia is Number One Business Reformer in Serbia is Number One Business Reformer in the World”the World”
World Bank, Doing Business 2006 World Bank, Doing Business 2006 CEFTA agreement in forceStabilization and Association Agreement (SAA) signed; candidate status planned for 2008WTO accession expected in 2008Partnership for Peace, member since 2006Legal reforms to align with EU legislationTax incentives (10% corporate tax, etc)
FDI Stock (2001-2007): $13.5 bnProject Policy Activities: Law on Undertaking Investment Projects Abroad, Spa Law, facilitating permitting in renewables
Serbia’s Market Access
Duty free exports to the EU for almost all products
FTA with Russian Federation - market of 150 mil. people. Limited number of exceptions
CEFTA – duty free access to 30 million people market
Government Financial IncentivesGovernment Financial Incentives
Non-refundable funds for investments in all sectors, except agriculture, tourism, hospitality and tradeInvestment projects rated based on the evaluation criteria : investors reference; participation of domestic suppliers; effects on R&D, HR etc.
See See www.siepa.sr.gov.yuwww.siepa.sr.gov.yu
Enhancing human capitalEnhancing human capitalWell educatedProficient in foreign languagesProductive (avg 11.8% increase in past five
years)
Readily available; Competitively priced
USAID contribution: • Trainings, ToT• Skills Gap Analysis; Curricula changes• Career Center Support
Conclusion: Respond to entrepreneurs and facilitate second stage of transition in Serbia
Cross-cutting technical assistance
Investment into preparation and follow-up of trade fair participation
Specific market research based on investor needs
Sector-specific policy assistance
Targeted workforce development based on market research and trends
Booz │ Allen │ Hamilton
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