Brand loyalty (Resonance Pyramid)

Brand Management Course code: MKT4311

Assignment On

Brand loyalty (Resonance Pyramid)

Submitted To:Md. Shariful AlamCourse Instructor

United International University

Submitted By:Thayef Ahmed Sunny

ID: 111 121 031Section: C

Submission Date:3rd December 2015

United International UniversityLove with my Pulsar 150cc

I clearly heard the sound of my heart “Deep Deep” I signed u the agreement. The manager of that Bajaj Showroom just watched me with surprising eyes. He might think about me that O God! This little boy had become the owner of this bike. My eyes were blinking with excitement. I get stopped.My friend, Jurain asked me that what happened next & how I have become so loyal with pulsar. Then I start telling story about how I get deeply attached with this bike & Bike Company.In 2009, I saw and saw when my friends were stunning with their pulsar. I might can drive and ride on my friend’s bike, but I did not do so. I was just waiting for my own bike. (Salience)

Pulsar is the number one sports bike in Bangladesh. It does have a strong horse power, better torque, and fantastic mileage with a smooth performance of seed. (Performance)

As we all know that Bajaj is a very renowned brand. Pulsar bike from that brand is consciously a imagery brand (Imagery)From all perspect of this bike, there is no doubt of judgment. It has frankly given me a feeling of smooth performance. I am really hay with the style, used technology and features of this bike. I also ride other bikes after purchasing my pulsar but those other bike cannot satisfy my expectation except Bajaj pulsar. (Judgment & feelings)In case of resonance, I never miss a program of MTV pulsar stunt mania, as I love to watch stunting of pulsar. I also saw different stunt performance from YouTube & I don’t miss their new promotions and advertisements.

After that I have joined different group & ages of pulsar in facebook. After that I go for the extreme level by joining bike bd & different stunt group in Bangladesh such as ‘Road Shudders, BD Ghost Rider, and Haunt Riders. I got acquainted with different renowned bike saunter such as Mitun Mridha, Semon. Very unconsciously, I got very attached with this Bajaj pulsar group. I start advising people to buy this bike for a smooth performance. Not only by giving suggestion, but also start giving review through facebook. I have communicated with Bajaj to promote different aspect of pulsar bike. Most interesting matter is that I get 50% off in servicing from servicing center. (Resonance)

In future if the government permits a 200cc bike in Bangladesh than definitely I will by this ‘Bajaj pulsar 200ss’.