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5FCMYK.eps
5F2color.eps
5F1color.eps
5FfullCMYK.eps
5Ffull2color.eps
5Ffull1color.eps
These logos are all important branding elements and need to appear on all advertisements
and announcements for this exhibit both in print and online. It is optional to use the full title
logo. These logos can be found under BRANDING ELEMENTS // LOGOS. The credit line,
“Created by The Children’s Museum of Boston and Capital Children’s Museum. 5 Friends
from Japan is part of the Asian Exhibit Initiative, funded by the Freeman Foundation and ad-
ministered by the Association of Children’s Museums.” must appear on every printed piece.
BRANDING ELEMENTS // LOGOS
EXHIBIT LOGO EXHIBIT LOGO - FULL TITLE
FIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL
©2003, The Children’s Museum of Boston and Capital Children’s Museum
The 5 Friends from Japan exhibit brand uses specific Pantone and Process colors:
PMS: 2965
BRANDING ELEMENTS // COLORS
PMS: 1817
PMS: 397
PMS: 2935 PMS: 2925 PMS: 2915
PMS: 206 PMS: 159 PMS: 116
PMS: 3965 black white
C: 100M: 38Y: 0K: 69
C: 0M: 72Y: 83K: 76
C: 43M: 0Y: 100K: 23
C: 100M: 46Y: 0K: 0
C: 0M: 100Y: 35K: 0
C: 18M: 0Y: 91K: 0
C: 85M: 24Y: 0K: 0
C: 0M: 65Y: 100K: 0
C: 0M: 0Y: 0K: 100
C: 59M: 7Y: 0K: 0
C: 0M: 21Y: 97K: 0
C: 0M: 0Y: 0K: 0
FIVE FRIENDS FROM JAPAN // GRAPHICS MANUALFIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL
©2003, The Children’s Museum of Boston and Capital Children’s Museum
These dotted backgrounds can be used instead of solid colors to add another dimension to
your design and complete the brand of this exhibit. Either a solid color or the suggested gra-
dient colors can be used. These can be found in BRANDING ELEMENTS // BACKGROUNDS.
BRANDING ELEMENTS //BACKGROUNDS
dotblue.eps dotgrn.eps
dotorng.eps dotpink.eps
dotyell.eps
FIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL
©2003, The Children’s Museum of Boston and Capital Children’s Museum
BRANDING ELEMENTS // BACKGROUNDS
These colored boxes are used to contain text or images. These add another dimension to
your design and complete the brand of this exhibit. Either a solid stroke or a dotted stroke
can be used. These can be found in BRANDING ELEMENTS // BACKGROUNDS.
boxes.eps
FIVE FRIENDS FROM JAPAN // GRAPHICS MANUALFIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL
©2003, The Children’s Museum of Boston and Capital Children’s Museum
BRANDING ELEMENTS // TYPOGRAPHY
Japanese text can help make your design more authentic and easily recognizable as an
exhibit about Japan. The friends‘ names can be oriented either vertically or horizontally. Use
Japanese text only alongside English text. This text can be found under BRANDING
ELEMENTS // TYPOGRAPHY.
japanese.eps
FIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL
©2003, The Children’s Museum of Boston and Capital Children’s Museum
BRANDING ELEMENTS // TYPOGRAPHY
The fonts used for this exhibit are VAG Rounded and Univers. Tip for creating dynamic head-
lines that pop off of vibrant backgrounds: In Adobe Illustrator, create your headline text. Put
a thick stroke around that text. Copy that text and paste it on top. Change the fill color and
delete the stroke. Align the top text with the bottom text to achieve the desired result. The
fonts and sample typography can be found in BRANDING ELEMENTS // TYPOGRAPHY.
VAG ROUNDED - BOLD 30pt.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
UNIVERS - 55 Roman 30pt.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
headsample.eps
FIVE FRIENDS FROM JAPAN // GRAPHICS MANUALFIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL
©2003, The Children’s Museum of Boston and Capital Children’s Museum
BRANDING ELEMENTS // PHOTOGRAPHY
The five friends can be either clipped out of their environment (seen here) or seen in their
environment. These five photographs are provided with clipping paths. Other selected
photos are provided. They can be found under BRANDING ELEMENTS // PHOTOGRAPHY.
aisa.eps ken.eps sakiko.eps
yusuke.epsshoko.eps
FIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL
©2003, The Children’s Museum of Boston and Capital Children’s Museum
BRANDING ELEMENTS // TEMPLATES
These ads/promos are working .eps documents. They are templates for creative promotion.
These ads/promos also show relationships between logos, sponsors, photographs, and
other branding elements. A calendar highlighting all exhibit-related activities is a great way
to promote both your museum and the exhibit. These can be found under BRANDING
ELEMENTS // TEMPLATES.
JANUARY 11, 2004! JANUARY 11, 2004! JANUARY 11, 2004!
NEW EXHIBIT OPENINGNEW EXHIBIT OPENING
Created by The Children's Museum of Boston and Capital Children's Museum.Funded by the Freeman Foundation. Supported by the Association of Children's Museums.
Five Friends from Japan will travel to ten cities across the United States over the course of five years!
Annual Japanese New Year Celebration with the Japan Society of
Boston and official opening of the new exhibit!
Special Boston-Kyoto Sister-City celebration, featuring Kodomo
Kobo, a group of children from Kyoto, Japan!
Japanese Children’s Day Festival!
Sunday, January 11, 2004:
Sunday, March 28, 2004:
Sunday, May 9, 2004:
JOIN US FOR THESE
Also, daily activities & monthly
workshops related to Japan offered
at the Museum all spring… check
out the calendar pages inside!
JOIN US FOR THESE
BIG FESTIVALS @ THE MUSEUM THEMED WORKSHOPS
DAILY FLOOR KIT ACTIVITIES JAPANESE HOLIDAYS
FUN QUIZ QUESTIONS
CALENDAR KEYCALENDAR KEY
NEW YEAR’S
DAY *
COMING OF
AGE DAY *
EXHIBIT OPENS;
JAPANESE NEW
YEAR FESTIVAL*
NEW YEAR’S DAY: This is the most important family holiday in Japan. People visit temples and shrines to make wishes for the upcoming year.
COMING OF AGE DAY: Everyone who is twenty years old this year can participate in a celebration to honor their passage to adulthood.
QUIZ QUESTION
What is Shoko’s favorite pop music group? Visit her room to find out!
SHOKO’S DAILYFLOOR KIT ACTIVITY
“Music Matching Game”in Shoko’s Living Room
MARTIN LUTHER
KING, JR. DAY
AMERICAN HOLIDAYS
Look inside fora calendar of
related events!
Look inside fora calendar of
related events!
JAPANESE NEW YEAR FESTIVAL: Come see the new exhibit and special performances! Co-sponsored by the Japan Society of Boston.
TEACHER
SEMINAR*
TEACHER SEMINAR: Growing Up in Japan: Professional Development Seminar for Educators.9 am-3 pm. Email asia@bostonkids.org for details and registration materials.
SHO
KO
SHO
KO
www.BostonKids.org
Please note: Schedule subject to change.
Please check our website, www.BostonKids.org,
or call the Museum at (617) 426-8855
for further details.
300 Congress Street, BostonSouth Station
Open Daily 10am - 5pmplus Fridays until 9pmwww.BostonKids.org
Visit the interactive exhibit designed to educate the young and old by highlighting vignettes of five Japanese children.
MARK YOURCALENDARfor two new
exhibits openingthis summer:
Yes I Can! andBoston Black.
calendar.eps
ad.eps
banner_med.epsbanner_lg.eps
FIVE FRIENDS FROM JAPAN // GRAPHICS MANUALFIVE FRIENDS FROM JAPAN // GRAPHICS MANUAL
©2003, The Children’s Museum of Boston and Capital Children’s Museum
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