STYLE AND BRANDING GUIDE - Hospice€¦ · branding elements, please reach out to [email protected]. Standard templates include: - Business Cards - Letterhead - PowerPoint Templates

BNI® Branding Guidelines · [email protected] · © 2017 BNI Global, LLC 1

STYLE ANDBRANDING

GUIDE


Table of ContentsThe BNI® Mission........................................................................3Vision........................................................................................4Taglines.......................................................................................5Core Values.................................................................................6

Our BrandThe BNI Logo..............................................................................7Brand Colors...............................................................................8Accent Colors.............................................................................9Proper Logo Usage..................................................................10Improper Logo Usage...............................................................11Graphic Elements.....................................................................12Gray Gradient Header...............................................................13Global Map...............................................................................14Fonts .........................................................................................15Templates ..................................................................................16



The BNI® Mission

To help members increase their business through a structured, positive and professional referral marketing program that enables them to develop long-term, meaningful relationships

with quality business professionals.


Vision StatementOne of the most recognizable statements in BNI® is our vision statement:

Be sure to include the registered trademark symbol (®) after the statement.

When using the vision statement in writing, make sure that the Helvetica or Arial font is italicized, as well as every word is capitalized except for the articles.


TaglinesBNI® has two brand-approved taglines for use in messaging and documentation.

Be sure to include the registered trademark symbol (®) after either tagline.

When using the taglines in writing, make sure that the Helvetica or Arial font is italicized, as well as every word is capitalized except for the articles.


Core ValuesGivers Gain®

Lifelong LearningTraditions + Innovation

Positive AttitudeBuilding Relationships

AccountabilityRecognition

By applying these BNI® Core Values to your initiatives, you are aligning yourself with the key messaging of BNI® and the principles we were founded on.

Using consistent messaging is key to building a strong reputation.

When listing the Core Values, the proper order is as listed above. Givers Gain® is to always appear with the registered trademark symbol (®), and does not include an apostrophe in “Givers”.


The BNI® LogoThe BNI logo must have 20% clear space on all four sides. This is approximately equal to the measure of the height of the bottom three lines of the logo, as pictured below.

No text attributes or other graphical attributes can be added inside of the clear space around the logo. This includes chapter names, region names and websites. Text attributes are permitted outside of the clear space, as dictated by the design of the asset.


ColorsUse this color:

For digital: Hex #631833For print: CMYK 20, 86, 38, 62For PMS Matching: Pantone 7421For RGB: 100, 25, 52

With this color:

For digital: Hex #bcbcbcFor print: CMYK 27, 21, 22, 0For PMS Matching: Pantone 3cFor RGB: 188, 188, 188


Accent ColorsLooking to add more depth to your marketing piece? Try incorporating one of our approved complementary colors. Look for imagery and illustrations that use these colors or accent with these colors text with them.

Please note, accent colors are not for use on the official BNI® logo.

Light GreyHex: #bcbcbcCMYK: 27, 21, 22, 0PMS: Pantone 3cRBG: 188, 188, 188

TealHex: #136a80CMYK: 89, 48, 38, 12PMS: Pantone 2392RBG: 19, 106, 128

Dark GreyHex: #58595bCMYK: 64, 56, 53, 28PMS: Pantone 425CRBG: 88, 89, 91

BlueHex: #054d77CMYK: 99, 72, 31, 14PMS: Pantone 2161CRBG: 5, 77, 119


Proper Logo UsageDo use the BNI® logo on your marketing materials.

Do use the BNI® Pantone 7421 logo whenever possible.

Do use the black - positive logo on black and white print materials only.

Do use the white - reversed logo on dark or black backgrounds.

Do feel free to ask [email protected] if you have any questions as to which logo to use when and on which background.


Improper Logo UsageNo text attributes or other graphical attributes can be added inside of the clear space around the logo. This includes chapter names, region names and websites. Text attributes are permitted outside of the clear space, as dictated by the design of the asset.

Do not distort or alter the proportions of the BNI® logo.

Do not change the logo’s orientation.

Do not alter the logo’s color from Pantone 7421, White or Black.

Do not use the BNI® logo without the registered trademark symbol.

Do not add or remove anything from the BNI® logo.

Chapter XYZ

Permitted Not Permitted

Chapter XYZ


Graphic ElementsThere are two supporting graphic elements that can be used to complement the BNI® brand. These elements are not part of the logo but additional components you may utilize in your marketing efforts.

Each has its own color and style that aligns with BNI® branding. Please do not deviate, distort or alter these elements from their forms stated here and the subsequent pages.

Gray Lined Header:

Global Map:


Graphic ElementsThe Gray Lined Header

This header element is used in a variety of templates available to you, including PowerPoint Presentations, Letterhead, Email and Business Cards.

The Lined Header should not be altered, distorted, nor the color changed from the complementary Pantone 3c or inversed with white.


Graphic ElementsGlobal Map Graphic

To project a cohesive brand image, standard graphic elements should be used consistently around the world. These elements should not be changed from region to region.

Therefore, there will be one standard global map graphic element that can be used as desired. Note that there are two versions of this element: one that is simply the continents of the map, and one that also includes the common BNI® slogan, “Local Business – Global Network®”.

Older versions that contain different shading of continents or text with the regions listed (americas · europe · africa · asia · australasia) should no longer be used moving forward. Existing materials that contain the previous global map element can be used until inventories are depleted, but the materials should be updated with the correct global map element before reprinting.


FontsThe official font of BNI® is Helvetica Neue.

Due to this typeface no longer being a standard internationally and in Microsoft Office, the font Arial may be used as substitute.

The official fonts should be used in all marketing materials, presentations, digital and print collateral, trainings and correspondence.

Ideal typeset for headings are Helvetica Neue Bold or Arial Bold.

Helvetica Neue Approved WeightsHelvetica Neue RegularHelvetica Neue ItalicsHelvetica Neue BoldHelvetica Neue Bold ItalicsHelvetica Neue LightHelvetica Neue Light Italics

Arial Approved WeightsArial RegularArial ItalicsArial BoldArial Italics


TemplatesBranded templates are available for download and use in the BNI Connect Resource Center. To access, please visit BNIConnectGlobal.com, log in, and select the (?) icon in the top right corner.

Most templates allow for basic localization. When editing these elements, please do not deviate from the previously described brand guidelines.

Should you have any questions regarding customization of templates or branding elements, please reach out to [email protected].

Standard templates include:- Business Cards- Letterhead- PowerPoint Templates- Chapter Branding Materials- Training Materials

Should you wish to produce a product that does not have a pre-approved template, be sure to have your design approved by the Global Branding Team at [email protected] prior to production. Please allow 2 weeks time for approval and editing.

Documents

STYLE AND BRANDING GUIDE - Hospice€¦ · branding elements, please reach out to [email protected]. Standard templates include: - Business Cards - Letterhead - PowerPoint Templates