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The Brompton Story
Brompton:From Manufacturer to Multichannel
2
• 1980’s shot / canal shot
3
• BWC shot
• City riding shot
• Global Shot
Defining the (global) Scope
• Japan mamil vs kore cool
Identify Internal Challenges
Accept failureKnackered out Brompton / testing to destruction video?
USE DATA
New Confidence
Use the customer (for Marketing)
• Luke Video
New cycle
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