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How�and�WhyYou�ShouldBe�UsingEmailMarketing
CEO, One Degree MarketingCommunity Engagement Manager,Create Birmingham2020 BBJ Top 40 Under 402019 BBJ 25 Women to Watch2019 AMA Birmingham YoungProfessional Marketer Of The Year2019 TEDxBirmingham SpeakerMom to IsraelDog Mom to MiloRecovering Target and StarbucksAddict (booooo COVID-19!)
MeganEvents & Programs
Director
DerekGraphics
Director
BrittneyAdministrative
Director
The�Team
DonaldWeb Development
Director
1978 - first email sent resulted in $13million worth of sales 1991 - Hotmail opened the doors for thefirst web-based email service.1992 - first smart phone Introducedmaking email mobile1998 - Data Protection Laws put Inplace
About�Email�Marketing
Respect�Your�Elders
Strengths�of�Email�Marketing
User-friendlyMore personalDirect to audienceLess trafficFits every industry
Email�Marketing�AsAn�EFFECTIVE�Tool
Build relationshipsBoost brand awarenessPromote your contentGenerate leadsMarket your productsNurture leads
3.8Busers
worldwide
3,800%email generates$38 for everydollar spent
40Xmore effectivethan Facebookand Twittercombined
BUYER PERSONA(S), AVATAR(S)
KNOW THEIR PREFERRED METHOD OF COMMUNICATION
SEGMENT, SEGMENT, SEGMENT
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Know�Your�Audience
Welcome
VIP
Thank
You
Check-In
Know�Their�JourneyKnow�Their�Desires
Consider how they got to you.Consider why they came.Consider what motivates them.Consider... nurture the relationship
Subject Lines - clear, actionable,enticing
Copy - write conversationally, notbrochure like, chunk Info, be yourself
Images/Video - eye-catching, relevant
Call-To-Action - have one, make itstand out
Bridges - social, website, email
Personalize - say their name
Building�Your�Emails
THE BASICSSign-up form on yourwebsiteDrive via social mediacontentForm/Sign-up at events...
AttractingYourAudience
Let's�Get�This�Out�of�the�Way....
http://bit.ly/OneDegreeList
Lead Magnets - ebooks,checklists, webinar, course,toolContests - enter at your ownriskLead Pages - enticing copy,content
AttractingYourAudience
CHOOSE YOUR SERVICE -Mailchimp, Constant Contact, Hubspot -Integrated Options - Square, GoDaddy, etc.
USE TEMPLATES - Or get a designer
SET GOALS - Know what you want to know.
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More�EmailMarketing�Things...
A/B TEST - Choose a variable, Create two versions, Send them, Analyze them
USE KPIs - Deliverability, Open rate, Clickthrough rate (CTR), Unsubscribes
COMPLY - CAN-SPAM Compliance, GDPR Compliance, Avoid Spam Filters - Free, Cheap, No purchase necessary, $$$, Act Now, Guarantee, Free gift
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Nerdy�EmailMarketing�Things...
RandomTips:� Have a plan for holidays
Don’t take unsubscribespersonallyCheck mobile optimizationAlready have an apology or“oops” email plannedTuesday - Thursday, beforelunch (because I know you'rewondering)
QBefore�I�go...
Consistency is keyDon't overthink ItTell Your Story A
&
Contact
IG: @onedegreemmm
info@onedegreemmm.com
www.onedegreemmm.com
IG: @thejacquijones
jacqueline@onedegreemmm.com
LI: /JacquelineJonesOfficial
FB: /JacquiJonesOfficial
LI: /company/OneDegreeMMM
FB: /One DegreeMMM
https://bit.ly/ForgeToFamily
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