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2
Building
the Basics
4
Know Your Art
Why did you choose to direct this
play?
How is the play going to be
set/staged?
Who do you think this play is for?
What would you hope audience
will go away talking/ thinking
about?
How would you describe this play in
a short lift ride?
Know Your Audience
8
Build Connections
”if you can learn a simple
trick, Scout, you'll get along a
lot better with all kinds of folks.
You never really understand a
person until you consider
things from his point of view […] until you climb into his skin
and walk around in it" To Kill a Mockingbird
“Everything
is Awesome”
“the experience of an event
begins for its audience when
they first hear about it and
only finishes when they stop
thinking about it”Tassos Stevens, Coney
Create Wonder
The Masterplan
Where are we now & how did we get here?
SITUATIONAL ANALYSIS – SWOT, TOWS
Where do we want to go?
SETTING SMART OBJECTIVES
How will we get there?
CHOOSING STRATEGIES
What will it take to get there?
ASSESSING RESOURCES
How will we know what to do & when to do it?
TIMELINE
How will we know we’re getting there?
MONITORING & EVALUATION
The Marketing Mix
Product
Price
Place
Promotion
Participation
Partnership
PRODUCT
PRICE
PLACE
PROMOTION
PARTNERSHIP
PARTICIPATION
Oops!
Keep Building
Knowledge is power
Enjoy & Play
Create connections
The Masterplan
Thank you for listening
Any questions?
Sarah
@Tallgirlonabike
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